Senior Associate Brand Manager - Beverage Creations

Full-time - Mid Level

Hybrid - Louisville, CO

5,001-10,000 employees

Merchant Wholesalers, Nondurable Goods

About the position

The Sr. Associate Brand Manager will be a key member to our Brands team, who can adapt to new environments and teams and has the passion to work on a brand that will bring a positive impact to the world. This role will include managing high impact projects, including but not limited to product renovation, line extension launches, brand design, enterprise strategies, and the day-to-day business activity (e.g., sales performance analysis, volume forecasting, budget management, etc.). The ideal candidate will be both analytical and strategic, able to turn data findings into strategically told stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. They will be a growth-minded leader who demonstrates grit, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment. This role is part of a rotation program with the first assignment being International Delight and can be based in either of our HQ locations: Louisville, CO or White Plains, NY. The expected duration of each rotation is between 12 and 24 months, and will be determined by a combination of matching development opportunities and exposure to different marketing competencies, and meeting business needs and priorities.

Responsibilities

• Identifying key trends and analyzing market opportunities.
• Developing strong stories to sell in product ideas both internally and externally.
• Developing opportunities to explore innovation trends in the real world.
• Developing total enterprise strategies and multi-year platform innovation.
• Serve as the 'hub-of-the wheel' to drive collaboration with cross functional teams to develop and execute multiple projects in parallel.
• Building effective relationships with key internal and external partners.
• Manage budget in close collaboration with finance and team.
• Partner with Brand team and key cross-functional stakeholders to manage media campaigns and integrated marketing execution, tracking, reporting and optimization.
• Leading critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders.
• Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests.
• Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager.
• Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts.
• Manage marketing activities inclusive of owned, earned, and paid media channel tactics.

Requirements

• MBA Required or 3+ years of marketing experience in lieu of MBA.
• 2+ years of brand management required.
• Food and Beverage CPG experience preferred.
• Must reside in the New York or Denver Metro area.

Benefits

• Medical, Dental, Vision, Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave
• Performance-based bonus