Senior Associate Brand Manager - Innovation
Kind Healthy Snacks - New York, NY
posted 4 days ago
About the position
As the Senior Associate Brand Manager, Innovation you will be responsible for leading projects and assisting the Brand Manager - Innovation on adjacency innovation projects (18+ months out) across all KIND product lines. You will partner with the Brand Manager to execute adjacency innovation projects from ideation until handover for commercialization, conduct market research and analyze consumer insights to identify opportunities to grow existing platforms, create forecasts for new launches based on market and historical data, and manage stakeholders throughout the Stage Gate process. Additionally, you will assist with monthly pipeline and portfolio management, support key planning processes, and contribute to the annual innovation planning process.
Responsibilities
- Lead projects and assist the Brand Manager - Innovation on adjacency innovation projects across all KIND product lines.
- Partner with Brand Manager - Innovation to execute adjacency innovation projects from ideation until handover for commercialization.
- Conduct market research and analyze consumer insights to identify opportunities to grow existing platforms.
- Create forecasts for new launches based on market and historical data.
- Manage stakeholders, presentation and approvals of projects throughout Stage Gate process.
- Lead the development of briefing materials and reviews process for packaging and insights based on project timelines.
- Assist with development of clear and concise innovation sell stories.
- Assist Brand Manager - Innovation with monthly pipeline and portfolio management, including portfolio sufficiency and range management.
- Support inputs into key planning processes such as annual growth plan and AOP.
- Assist with annual innovation planning process, including three-year total KIND pipeline.
Requirements
- 2-4 years of experience in brand marketing or related field
- A bachelor's degree - marketing, business, or related field preferred
- Strong organizational & communication skills
- Ability to manage time & competing priorities
- Strong written & oral communication skills
- Excellent analytical skills
- Experience working cross-functionally and influencing without authority
- Interest in innovation and the future of the snacking category
Nice-to-haves
- Previous experience working in innovation
Benefits
- 401(K) or RRSP's with generous company match
- Flexible Paid Time Off, including summer hours and paid parental leave
- Excellent health, dental & vision insurance
- Company paid disability and life insurance
- Wellness strategy focusing on mental and physical wellbeing
- Casual office dress code
- Quarterly voucher for KIND bars
- Training & tuition reimbursement program
- Dynamic, ambitious, fun and KIND work environment
- Charitable Donation Matching up to $1000 annually
