Senior Associate, Paid Social Manager

New York Life - New York, NY

Full-time - Entry Level

New York, NY

Insurance Carriers and Related Activities

About the position

The Paid Social Associate role within the Digital Marketing Acquisition team at New York Life focuses on lead generation and brand awareness through the execution of paid social campaigns. This position involves hands-on management of campaigns across various platforms, collaborating with stakeholders, and optimizing performance to meet key performance indicators (KPIs).

Responsibilities

• Design, develop and manage multiple paid social campaigns across different objectives.
• Aid in developing compelling ad creative that resonates with target audiences.
• Possess a deep understanding of paid social media strategy and tactics.
• Actively manage the paid social budget to support awareness and consideration goals.
• Manage audience targeting using platforms such as LiveRamp and Consumer.ai.
• Analyze results and deploy optimization techniques to ensure campaigns deliver against KPI metrics.
• Embrace a test-and-learn approach, scaling new strategies and exploring expansion opportunities.
• Consult and manage consistent tracking of events in Meta, LinkedIn, Pinterest, and Reddit.
• Participate in professional growth opportunities and skill development.

Requirements

• Bachelor's Degree preferably in a business or Marketing function and/or equivalent experience.
• 3-5 years of experience actively planning and executing Paid Social Campaigns in platform across Meta, LinkedIn, Pinterest, and Reddit.
• Experience developing copy and creative for paid social ads and landing pages.
• Fundamental understanding of online campaign measurement and methodologies.
• High-level critical thinking and problem-solving skills.
• Ability to work both independently and in a team-oriented environment.
• Experience managing multiple projects simultaneously.
• Proficiency in PowerPoint and MS Excel.

Nice-to-haves

• Experience in Display (DV360, YouTube, The Trade Desk, etc.) is a plus.
• Experience in Content Partnerships is a plus.
• Experience in Influencer Marketing is a plus.

Benefits

• Leave programs
• Adoption assistance
• Student loan repayment programs
• Annual discretionary bonus
• Incentive program