Senior Associate, Product Manager - Marketing Adtech

$114,700 - $130,900/Yr

Capital One - McLean, VA

Full-time - Mid Level

McLean, VA

Credit Intermediation and Related Activities

About the position

The Senior Associate, Product Manager - Marketing Adtech role at Capital One focuses on enhancing the advertising technology stack to support the Bank Marketing team's digital marketing growth and efficiency goals. This position involves vision-setting, building, monitoring, and improving marketing technology solutions that deliver personalized experiences to customers across various channels.

Responsibilities

• Build first and third party adtech product solutions that make our digital marketing more efficient, scalable and modern
• Craft a product strategy, implementation/monitoring and business/tech governance process to ensure safety for consumers and COF alike
• Create and track user stories in JIRA, including defining acceptance criteria
• Experience in data management solutions architecture, development, and deployment
• Build privacy-first data solutions that can scale to support multiple cross-functional teams
• Continuously incorporate data, research and market analysis to inform product strategies and roadmaps

Requirements

• At least 2 years of experience working on the core product platforms that power digital experiences
• At least 2 years of experience working with cross-functional teams to deliver consumer experiences
• At least 2 years of experience in marketing, product design, business analysis, data analysis, or data science
• Bachelor's Degree or military experience

Nice-to-haves

• MBA
• At least 3 years of experience with web and client-side mobile platforms
• At least 2 years of experience as a Product Owner in an Agile development process

Benefits

• Comprehensive health benefits
• Financial benefits including performance-based incentives
• Inclusive workplace environment
• Support for total well-being