Senior Brand Copywriter - Marmot, Coleman, ExOfficio, Contigo, Bubba

Newell Brands - Hoboken, NJ

Full-time - Mid Level

Hoboken, NJ

10,001+ employees

Miscellaneous Manufacturing

About the position

The Senior Brand Copywriter at Newell Brands will join the Outdoor & Recreation Design Team, focusing on a portfolio of outdoor brands including Marmot, Coleman, ExOfficio, Contigo, and Bubba. This role requires a strong interest and experience in outdoor activities, as well as the ability to present and defend creative ideas to stakeholders. The writer will be responsible for developing brand voice and campaign strategies, executing copy across various platforms, and collaborating with designers to bring campaigns to life.

Responsibilities

• Strategize, refine, and deliver on brand promise, tone, voice, and personality
• Develop and pitch seasonal, product, and brand campaign concepts and partner with cross-functional stakeholders on planning and briefing
• Leverage collaborative tools like Miro and project management platforms to problem solve and create new processes as needed
• Conceptualize and write a wide variety of digital and physical copy assets—including campaign headlines, paid social, emails, packaging and hangtags, product copy, website copy, banner ads, in-store signage, physical banners/billboards, video scripts, and more
• Work closely with designers on campaign visuals and launch deliverables
• Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline
• Stay abreast of innovations and best practices in ecommerce creative
• Leverage web analytics, customer insights, and user feedback to optimize content impact
• Adhere to internal, brand, and retailer style guides to maintain content standards
• Perform other tasks as needed

Requirements

• 4-6 years of copywriting work experience; 1-2+ years as Copy Lead/Senior writer preferred
• Proven team contributor with experience working on brand campaigns at an ad agency or an in-house team
• Strong written and verbal communication skills
• Detail-oriented and operationally-focused
• Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly
• Demonstrated integrity and maturity, and a solution-oriented approach to challenges
• Ability to operate independently given direction
• Ability to work well with both speed and simplicity
• Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
• Demonstrated ability to juggle multiple activities and assignments simultaneously
• BA in English or Creative Writing, or relevant work experience

Nice-to-haves

• Outdoor Industry, Apparel, E-commerce, and/or CPG direct-to-consumer experience is a plus
• Experience or strong personal interest in working with Outdoor Gear and/or Recreational Brands is a plus