Senior Brand Copywriter

Parisleaf - State College, PA

Full-time - Senior

Remote - State College, PA

Professional, Scientific, and Technical Services

About the position

The Senior Brand Copywriter at Parisleaf is a pivotal role that combines creativity with strategic thinking to help purpose-driven brands articulate their identity and messaging. This position requires a seasoned writer with a strong background in brand development, capable of collaborating with various teams to deliver compelling copy that resonates with clients and their audiences. The role emphasizes quality, self-direction, and the ability to co-facilitate workshops and presentations, ensuring that the brand's essence is captured in every piece of communication.

Responsibilities

• Research partner materials and competitive landscapes to summarize highlights and opportunities.
• Co-facilitate discovery interviews with problem-finding, insights, and opportunities in mind.
• Write executive summaries to capture research insights and analysis.
• Work with teammates to co-facilitate collaborative workshops with clients.
• Establish the who, what, and why it matters of campaign messaging guidelines.
• Develop strategic recommendations for naming, messaging, and identity design.
• Facilitate transitions from verbal to visual milestones with designer(s).
• Collaborate with design to establish core and directional ideas.
• Share keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
• Develop thorough guidelines to help our client partners understand how best to channel and activate campaign brands.
• Export assets (e.g. file formats) with accuracy and clear versioning.
• Organize folders, files, libraries, and directories for quick findability, optimized collaboration, and detail-oriented workflows.
• Use the Google suite and other collaborative tools to optimize brand assets for our partners.
• Activate our Brand Foundation work in creatively informative, engaging, and effective ways.
• Communicate well in written and verbal contexts — especially in presentation formats.
• Showcase our portfolio of work through captivating case studies.
• Market our work with intriguing messaging for social media platforms.
• Share expertise through short- and long-form thought leadership in an effort to help us expand our reach and further grow partnerships.

Requirements

• 10+ years of experience in a writing role, preferably in a brand agency setting.
• Proven ability to write compelling copy that inspires action and communicates brand essence.
• Experience in developing competitive analysis, core positioning statements, voice and tone, and content strategy.
• Strong collaboration skills to work closely with designers and other team members.
• Excellent presentation skills and the ability to communicate effectively with clients.

Nice-to-haves

• Experience in nonprofit branding or fundraising campaigns.
• Familiarity with digital marketing and social media strategies.
• Knowledge of psychological principles related to branding and consumer behavior.

Benefits

• Full-time remote work opportunity.
• Supportive and collaborative team environment.
• Commitment to diversity and inclusion in hiring practices.