Senior Brand Manager, Brand Growth & Innovation - Towels

Full-time - Senior

About the position

The Senior Brand Manager, Brand Growth & Innovation will lead brand building initiatives across North America for the Viva®, Scott® Towels and Home Pro portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&D, Product Supply, Insights & Analytics, Design and Sales. You will enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation. You will leverage consumer, customer and category insights to drive development of 3-year Strategic Business Plan (SBP), accountable for credible incremental growth plans enacting all key levers including innovation, IMM, RGM, A&CP, demand forecast + supply levers and capital. You will lead development of brand architecture (product & format), 5-year funnel of product and commercial (including digital) innovation, delivering plans that meet/exceed SBP targets while driving a sufficient and breakthrough FEI pipeline. You will champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP. You will own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of household care plan within total sector portfolio. You will deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies). You will lead PPA & pricing tied to innovation and leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business. You will identify and lead process improvements at the brand or portfolio level and lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels.

Responsibilities

• Lead brand building initiatives across North America for the Viva®, Scott® Towels and Home Pro portfolio.
• Develop, gain support and lead 3-5 year strategy & innovation plans.
• Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share.
• Leverage consumer, customer and category insights to drive development of 3-year Strategic Business Plan (SBP).
• Lead development of brand architecture (product & format) and 5-year funnel of product and commercial innovation.
• Champion a holistic innovation system that puts consumer needs at the center.
• Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability.
• Deliver innovation plans that win with top customers and drive growth in key channels.
• Lead PPA & pricing tied to innovation.
• Identify and lead process improvements at the brand or portfolio level.

Requirements

• Bachelor's Degree in Business/Marketing.
• Master's/MBA with concentration in Marketing degree preferred.
• 10+ years of experience in marketing with brand management (B2B - CPG companies).
• Experience in P&L management; development and execution of brand marketing.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.

Benefits

• Great support for good health with medical, dental, and vision coverage options.
• Access to an on-site fitness center and occupational health nurse.
• Flexible Savings and spending accounts.
• Diverse income protection insurance options.
• Additional programs and support to continue your education, adopt a child, relocate, or find temporary childcare.