Senior Brand Manager - Franzia

$146,400 - $219,600/Yr

The Wine Group - Livermore, CA

Full-time - Mid Level

Livermore, CA

Merchant Wholesalers, Nondurable Goods

About the position

The Senior Brand Manager at The Wine Group will oversee the strategic marketing plan for Franzia Wines, a key brand within the company's portfolio. This role requires a creative and entrepreneurial mindset to drive brand health and performance while collaborating with sales teams and managing new product development. The ideal candidate will leverage consumer insights and data analytics to optimize marketing initiatives and ensure the brand's continued success in a competitive market.

Responsibilities

• Develop and execute the annual and long-term strategic marketing plan for Franzia Wines.
• Manage new product development and commercialization processes.
• Act as a brand marketer accountable for brand health and performance.
• Collaborate with the Sales team to promote the brand to distributors and key accounts.
• Analyze business situations using various data sources to identify key drivers and opportunities.
• Lead consumer-facing marketing initiatives and assess their effectiveness.
• Brief and lead consumer agencies in developing brand-building platforms.
• Manage projects efficiently, ensuring accountability and urgency throughout the project lifecycle.

Requirements

• Bachelor's Degree in Marketing or related field required; MBA preferred.
• Experience in CPG brand management, preferably from an academy CPG company.
• Wine or spirits industry experience is preferred but not required.
• Proficiency in Microsoft Office and general computer aptitude.
• Strong analytical, organizational, and interpersonal skills with attention to detail.
• Ability to multitask and work well under pressure while adhering to strict deadlines.
• Excellent verbal and written communication skills.

Nice-to-haves

• Retailer selling experience is a plus.
• Experience with consumer insights and category analytics.

Benefits

• Competitive salary range of $146,400 - $219,600 based on experience and skills.
• Equal opportunity employer committed to diversity and inclusion.