Senior Brand Manager - Marketing, Oscar Mayer Cold Cuts
The Kraft Heinz - Chicago, IL
posted 3 days ago
About the position
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others. No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and dynamic leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're redefining the food industry with innovative thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Responsibilities
- Delivering an annual and long-term brand strategy and financial operating plan specifically for Oscar Mayer Cold Cuts - informed by a deep understanding of the consumer, customer and category dynamics via Brand Growth Systems work
- Coaching and developing 2 direct reports
- Bring growth mindset to the development and delivery of both annual and long-term brand strategy and financial operating plan
- Leverage consumption & business analytics (equity, share, volume, etc) to inform action plans that drive key business targets including share and margin enhancement
- Assuming ownership of category P&L
- Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives
- Oversee tactical execution of budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio
- Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic shareouts
Requirements
- 5+ years' experience in marketing for an established or startup CPG company
- Bachelor's degree in Marketing, Business or related field required, MBA preferred
- Operates with a sense of urgency
- Strategic leadership and drive for results
- Advanced interpersonal and communication skills
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
- Has entrepreneurial spirit and is comfortable navigating the unknown
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver on timelines
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Protection and saving for the future, we offer plans tailored to meet you and your family's needs
- Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Employee Assistance Program, Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
