Senior Brand Manager - NA Coffee
The Kraft Heinz - Chicago, IL
posted 3 days ago
About the position
Reporting into the Head of Marketing and Strategy, NA Coffee, the Senior Brand Manager, NA Maxwell House will formulate the long-term strategy for Kraft Heinz's Brands and help implement the marketing plans. This role defines the portfolio, innovation, pricing, trade, advertising, and promotion strategies. With oversight of the P&L, you're accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for the assigned business and implementing your marketing initiatives through leading the cross functional team. This includes leading innovation to improve quality, make packaging updates, cost reductions and new item launches. As well, driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders of our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions.
Responsibilities
- Define brand vision, portfolio strategy and 1-3 year plans in collaboration with cross functional partners
- Identify consumer, category, competition and channel insights to uncover new growth opportunities
- Develop innovation/renovation/PPA/productivity 3 year strategy and pipeline
- Collaborate with commercialization teams including project management, R&D, sensory, supply chain, procurement and growth finance to prioritize resources and sequence of launches
- Own the brand price/promo strategy in partnership with revenue growth management team
- Partner with the sales strategy and category insights teams on planning commercial excellence fundamentals including channel strategy, distribution, assortment, pricing/promotions and merchandising
- Collaborate with comms, omni and media teams to test and learn campaigns and optimize results
- Own the P&L for the respective business with accountability for delivering profit, volume, and market share objectives
- Coaching and development of one direct report
Requirements
- 5+ years experience in progressive CPG brand management roles
- Strong strategic thinking skills with ability to prioritize initiatives and simplify complexity
- Proven people and team leadership skills with a strong drive for results
- Operates with agility and solid problem solving ability
- Proven analytical capabilities in interpreting and driving action from data
- Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others
- Consumer obsessed with the ability to identify market trends and key insights
- Outstanding verbal, written and interpersonal communications skills
- Excellent organization and project management skills
Benefits
- Medical
- Prescription Drug
- Dental
- Vision
- Screenings/Assessments
- Paid Time Off
- Company Holidays
- Leave of Absence
- Flexible Work Arrangements
- Recognition
- Training
- Employee Assistance Program
- Wellbeing Programs
- Family Support Programs
- 401k
- Life Insurance
- Accidental Death & Dismemberment
- Disability
