Senior Brand Manager, Product Marketing

Verizon Communications - Basking Ridge, NJ

Full-time - Senior

Remote - Basking Ridge, NJ

Telecommunications

About the position

As a Senior Brand Manager in Product Marketing at Verizon, you will play a pivotal role in shaping the Total Wireless Brand Roadmap. This includes developing new value propositions, products, and promotions while ensuring strategic alignment across various functions such as VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, and Operations. Your work will be essential in executing the brand strategy and driving growth for the business. You will be responsible for understanding and empathizing with the Design Target for Total Wireless, utilizing conceptual thinking to identify relevant pain points and insights that can propel the brand forward. In this role, you will lead multifunctional teams to ensure adherence to defined strategies and develop strategic projects that align with the Brand Roadmap. This involves creating strategic decks, collaborating with the Brand Implementation team, and working closely with Brand Insight and Financial teams to establish assumptions and business rules for new value propositions, products, and promotions. You will also be tasked with proposing new pricing and promotion strategies to the Brand Leadership Team and driving programs that bring the brand strategy to life across all consumer channels. Your collaboration with CMI and Brand Marketing teams will be crucial in developing key messages and campaigns that foster brand growth, including new value propositions and promotions. You will work closely with the Brand Implementation team to ensure successful execution of programs and products, making your role integral to the overall success of the Total Wireless brand.

Responsibilities

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions.
• Driving strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations).
• Understanding and empathizing with the Design Target for Total Wireless to identify relevant pain points and insights.
• Leading multifunctional teams to ensure alignment and adherence to defined strategies.
• Developing strategic projects that build towards the defined Brand Roadmap.
• Creating Strategic Decks and pre-aligning with the Brand Implementation team.
• Collaborating with Brand Insight and Financial teams to develop Assumptions and Business Rules for business cases.
• Proposing new value propositions, pricing, and promotion strategies to the Brand Leadership Team.
• Developing and driving programs and tactics that bring the Brand strategy to life for consumers across all channels.
• Defining business assumptions and rules for proposed value propositions, pricing, and promotions.
• Working closely with CMI and Brand Marketing teams on key messages and campaigns that drive growth.
• Collaborating with the Brand Implementation team through the execution of programs and products.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience using digital media for marketing to target new and existing customers.

Nice-to-haves

• MBA.
• Understanding of Verizon internal systems.
• Strong project management skills.
• Proficiency in MS Office.
• Experience managing and influencing client relationships at the senior executive level.
• Ability to present and interact with all levels of management.
• Managerial skills.
• Communication skills and executive presence.
• Experience presenting findings and insights targeted to executive audiences.
• Ability to influence without direct authority.

Benefits

• Work from home options with assigned office days.
• Opportunity to work in a hybrid role.