Senior Brand Manager - Reynolds Kitchens

Reynolds Consumer Products - Lake Forest, IL

Full-time - Mid Level

Lake Forest, IL

Primary Metal Manufacturing

About the position

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Senior Brand Manager - Reynolds Kitchens to join our team located at our headquarters in Lake Forest, IL. As the Senior Brand Manager for Reynolds Kitchens Parchment Paper, you will manage a portfolio of branded and private label products, acting as a general manager and ensuring delivery against key business goals. You will work in a collaborative environment to drive consumer demand for the portfolio, develop brand strategies, and guide business decisions. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace. You will have the opportunity to achieve key business and marketing objectives including volume, profit, and market share for the portfolio. Lead the development, execution, and delivery of annual strategic plans. In collaboration with internal and external creative partners, plan and develop marketing campaigns including creative, media, public relations, & promotions. Track, report, and optimize marketing campaigns based on key metrics and performance. Develop and commercialize new product innovation and product renovations to address evolving consumer needs. Lead cross-functional teams for key strategic initiatives (e.g. commercialize packaging/product changes, address pricing changes amidst material cost fluctuations, navigate changing regulatory environment). Analyze and report on category, segment, and consumer trends and competitive activity. Prepare and communicate project/business updates to senior management. You will also have P&L responsibility. Ultimately, you will play a vital role in our company and will lead projects to analyze current performance, trends, and market conditions that impact our company so that we can continue to innovate and improve. We strive to build a diverse, inclusive, and talented workforce who will contribute to the Company's vision, mission, and goals.

Responsibilities

• Manage a portfolio of branded and private label products for Reynolds Kitchens Parchment Paper.
• Achieve key business and marketing objectives including volume, profit, and market share for the portfolio.
• Lead the development, execution, and delivery of annual strategic plans.
• Plan and develop marketing campaigns in collaboration with internal and external creative partners, including creative, media, public relations, and promotions.
• Track, report, and optimize marketing campaigns based on key metrics and performance.
• Develop and commercialize new product innovation and product renovations to address evolving consumer needs.
• Lead cross-functional teams for key strategic initiatives such as packaging changes and pricing adjustments.
• Analyze and report on category, segment, and consumer trends and competitive activity.
• Prepare and communicate project/business updates to senior management.
• Manage P&L responsibilities.

Requirements

• BA/BS degree in Marketing, Business, or a related field.
• 8+ years of progressive marketing experience in CPG industry or similar.
• Excellent written and verbal communication skills.
• Experience developing and launching new products.
• Experience building marketing plans and budgets.
• Solid business acumen with experience managing P&Ls.
• Experience with analyzing consumption data.
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and various internal stakeholders.
• Solid project management skills with ability to organize and manage multiple projects simultaneously and on time.
• Experience successfully managing cross-functional teams.
• Strong analytical skills and organizational skills with high attention to detail.
• Ability to identify, analyze, and resolve problems logically and systematically.
• Proficient in MS Word, Excel, and PowerPoint.

Nice-to-haves

• MBA or other advanced degree.
• Experience with consumer research methodologies.
• Understanding of New Product Development Stage Gate process.
• Experience working with advertising and media agency partners.
• Understanding of marketing mix analysis.

Benefits

• Competitive salaries and benefits
• Opportunities for growth
• Dynamic and fun workplace environment