Amazon - Culver City, CA
posted 4 months ago
Prime Video (PV) is a unique entertainment brand that connects the world's best creators with passionate communities. It serves as a hub for critically-acclaimed original programming, including popular TV series and movies, while offering a multi-dimensional experience that allows subscribers to engage deeply with their favorite content. The Prime Video Store (TVOD) provides access to over 100,000 movies and television shows available for rent or purchase on demand. We are seeking a Senior Brand Marketing Manager who is customer-obsessed and experienced in implementing and adapting global brand strategies specifically for the US TVOD market. This role will involve close collaboration with our LA-based global brand organization and sharing best practices with our global TVOD teams. The Senior Brand Marketing Manager will be responsible for developing and executing paid media campaigns for the US TVOD offering, as well as leading strategic initiatives that integrate TVOD into the broader Prime Video brand strategy. This includes promoting early access theatrical release content, a broad catalog section, and exclusive promotions within TVOD. The successful candidate will deliver innovative marketing campaigns that delight customers and drive brand KPIs, while also working closely with PR to support brand building efforts. Additionally, this role will oversee all creative, design, and copy for TVOD brand marketing campaigns, both offsite and on Amazon's owned and operated platforms. We are looking for a leader with a proven track record of mobilizing cross-functional teams and delivering results through data-driven decision-making. The ideal candidate will possess an entrepreneurial spirit, with the ability to propose and execute new ideas with minimal direction. This position will challenge you to push boundaries and establish best practices for TVOD brand marketing.