Senior Brand Marketing Manager, Prime Video

$106,400 - $185,000/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Prime Video (PV) is a unique entertainment brand that connects the world's best creators with passionate communities. It serves as a hub for critically-acclaimed original programming, including popular TV series and movies, while offering a multi-dimensional experience that allows subscribers to engage deeply with their favorite content. As a Senior Brand Marketing Manager, you will play a pivotal role in bringing marketing campaigns to life across various internal and consumer touchpoints. Your primary responsibility will be to guide marketing campaigns aimed at developing and deepening engagement with Prime Video customers. The ideal candidate will possess a strategic mindset for brand marketing, strong organizational skills, and creative direction capabilities. You will work closely with research, media agencies, and creative partners to ensure the successful execution of marketing initiatives. This role requires a proactive approach to project management, ensuring quality assurance from the marketing briefing stage through to go-to-market planning for comprehensive campaigns. Success in this position hinges on your ability to collaborate with cross-functional partners, demonstrating high emotional intelligence and the capacity to empathize with others to overcome challenges. As a Senior Brand Marketing Manager, you will be expected to have a proven track record of driving results autonomously, identifying and resolving gaps to meet goals, and working effectively with industry partners. You will need to balance strategic thinking, brand building, creative instincts, project management, and analytical skills. Your ability to analyze data and research insights will be crucial in determining the elements to incorporate into campaigns for optimal results.

Responsibilities

• Develop go-to-market (GTM) strategy and guide 360-degree marketing plans for Prime Video brand initiatives, including creation of marketing briefs, approach and final GTM recaps.
• Work collaboratively with cross-functional stakeholders to ensure overall campaign success by driving a centralized perspective and adherence to brief.
• Act as an idea-generating machine, bringing creative concepts to life across a full-range of media types.
• Dive deep into marketing performance and audience insights to uncover durable insights that improve performance over time.
• Present GTM plan to leadership.
• Partner with different Amazon creative marketing teams (e.g. Sports, Prime, Originals) to develop complementary creative campaigns and jointly inspire customers, engage fans and drive continued streaming engagement.
• Cultivate positive relationships with appropriate agencies, companies and other relevant global stakeholders.
• Have a strong POV along with a clear, concise ability to provide direction to internal and external partners.
• Be an effective problem-solver and strategic thinker with a demonstrated ability to translate complex strategy and messaging goals into compelling marketing that breaks through.
• Lead the execution of marketing campaign development on strategy and on time.
• Elevate creative output of internal resources as well agency partners to ensure that marketing plans meet a high standard of creativity, innovation and brand association.
• Manage blockers or obstacles in the campaign development process with confidence and clear communication.
• Facilitate milestone meetings.
• Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
• Proactively work to see around corners and actively seek clarification when there is ambiguity.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Understanding of brand marketing principles and customer engagement tactics

Nice-to-haves

• Experience with test and learn, marketing optimization, and experimentation
• Experience executing scaled marketing campaigns through email or social media
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience developing effective marketing briefs that guide cross functional (creative, PR, social, media, etc.) workstreams.

Benefits

• Competitive salary based on market location and job-related knowledge, skills, and experience
• Equity and sign-on payments as part of total compensation package
• Full range of medical, financial, and other benefits