Senior Brand Marketing Manager

$150,000 - $190,000/Yr

Tonal - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Senior Brand Marketing Manager at Tonal is responsible for enhancing the brand's presence in the premium fitness market. This role involves developing brand strategies, overseeing high-profile events, managing brand integrations, and cultivating strategic partnerships to elevate Tonal's market profile. The ideal candidate will have a strong background in luxury brand marketing and a proven track record of executing impactful initiatives that resonate with target audiences.

Responsibilities

• Develop comprehensive brand marketing strategies that strengthen and enhance brand positioning.
• Collaborate with senior leadership to align brand strategies with business goals and market trends.
• Monitor and analyze market trends, competitive landscape, and consumer behavior to inform strategic decisions.
• Lead the planning, execution, and optimization of high-impact marketing events and campaigns.
• Oversee the creative development and production of campaign assets, ensuring alignment with brand identity and objectives.
• Coordinate cross-functional teams to ensure seamless execution of events and campaigns, from conception to post-event analysis.
• Drive strategic creative brand integrations across various platforms and media to enhance brand visibility and resonance.
• Identify and negotiate partnerships that keep the brand relevant and top-of-mind in culture and enhance the brand story.
• Work closely with internal teams and external partners to ensure cohesive and impactful brand experiences.
• Track and analyze the performance of brand initiatives, events, and campaigns using key metrics and KPIs.
• Provide regular reports and insights to senior management on the effectiveness of marketing strategies and activities.

Requirements

• 7+ years of experience in brand marketing, with a significant portion in the luxury and premium sectors.
• Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is a plus.
• Strong understanding of luxury market dynamics and consumer behavior.
• Proven excellence in developing and executing high-profile brand events and brand-building campaign efforts.
• Exceptional leadership and team management skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Proficiency in analyzing market data and deriving actionable insights.

Nice-to-haves

• An active learner that sees problems as creative opportunities and barriers as a chance to innovate.
• Passion for luxury brands and a deep understanding of the nuances of the premium market.

Benefits

• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Flexible paid time off
• Parental leave
• Equity options