Senior Brand Marketing Manager

Full-time - Mid Level

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

The Brand Marketing Manager lives and breathes our brand and our consumer. They drive how the Daily Harvest brand shows up in culture and communities for this consumer in the most relevant, breakthrough, creative and equity-building ways. They oversee how our product and brand story come to life, building strategies threading across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, consideration, and ultimately, profitable sales. This position will have a small team of direct reports and will closely partner cross-functionally with Growth, Creative, Strategy & Insights and Culinary. This role reports to the CMO.

Responsibilities

• Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actionable DH strategies
• Lead product storytelling and go-to-market planning for new product and channel launches.
• Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on
• Oversee organic social media strategy across channels, managing a social media manager.
• Develop frameworks for content pillars, measurement, and moderation.
• Oversee Influencer strategy, inclusive of content partners and brand affiliates.
• Lead events & experiential, including identifying key events to take part in or building from the ground up.
• Partner with Creative Director and Marketing team to develop content marketing and storytelling
• Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness
• Own and execute the integrated marketing calendar, determining key moments and messaging priorities throughout the year.
• Drive alignment across all paid and organic touchpoints
• Partner with the team on campaign briefing and creative development for new products, seasons, and brand moments.
• Partner with the PR team on external communications, telling the DH story in meaningful ways that drive awareness and relevance.
• Manage a senior social media manager/content creator, associate marketing manager and relevant agencies & partners.
• Develop and lead performance measurement and reporting for areas you oversee.
• Build and manage budgets.
• Collaborate closely with Growth Marketing to synchronize brand efforts with performance marketing efforts.

Requirements

• 6-10 years of experience in brand marketing for a consumer products company
• 2+ years of people management experience, overseeing a team of at least two direct reports
• Past ownership of brand marketing campaign development, social media, comms and PR, with proven results
• Experience leading go-to-market processes, with exceptional ability to implement cross-functionally
• Ability to lead the development and execution of integrated marketing campaigns across various channels
• Experience establishing and managing strategic brand partnerships
• Hands-on experience planning and overseeing brand events and experiential marketing initiatives
• Experience developing and implementing organic content strategies
• High agency leader who takes initiative and gets things done
• Comfort with change, fast-paced environment and some level of ambiguity
• Lover of culture and trends, ear to the ground on what's new, trendy and next.

Benefits

• Flexible PTO Plan + working hours
• Equity participation + 401K
• Competitive medical, dental, + vision insurance
• Virtual and IRL team building events and activities (social hours, L&D opportunities, celebrations, and more)
• Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
• Discounted subscription to Daily Harvest (30% off) + free shipping
• Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)