Senior Brand Marketing Manager

Pacvue - Chicago, IL

Full-time - Mid Level

Chicago, IL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Brand Marketing Manager at Pacvue is responsible for developing and managing the content strategy that supports brand development efforts in the retail media space. This role involves creating impactful content, collaborating with cross-functional teams, and staying updated on industry trends to ensure the content resonates with the target audience.

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with the company's goals and market trends within the retail media industry.
• Create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral.
• Collaborate with subject matter experts and stakeholders to gather insights and ensure accuracy in all content produced.
• Optimize content for SEO and track performance metrics to continuously improve engagement and reach.
• Manage the content calendar to ensure timely delivery of campaigns and adherence to deadlines.
• Conduct market research and analyze competitor content to identify opportunities for differentiation and improvement.
• Stay up to date with industry trends, best practices, and emerging technologies in content marketing and retail media.
• Lead content-related projects, ensuring cross-team collaboration and stakeholder alignment.
• Monitor key engagement and react metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management, preferably in the B2B or retail media sectors.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Knowledge of SEO best practices and analytics tools (e.g., Google Analytics).
• Exceptional organizational and project management skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with social media platforms and content distribution channels.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave