Senior Brand Marketing Manager

$106,000 - $180,000/Yr

Fanatics - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

As a Senior Brand Marketing Manager at Fanatics Betting & Gaming (FBG), you will help to build our brand narrative and fan-focused storytelling. This role will lead and champion creative concepts aligned to the strategic direction and priorities of FBG. The Senior Brand Marketing Manager will play a key role cross-functionally to ensure campaigns are delivered on time with a key focus on team collaboration and execution. This role will be based Hybrid out of our Denver and/or New York offices.

Responsibilities

• Primary point of contact for the media team, overseeing the delivery of advertising materials while ensuring strong alignment with campaign initiatives and timelines.
• Lead cross-functional campaign planning for all brand-related campaigns.
• Maintain strong alignment with performance media stakeholders to ensure campaign deliverables meet both strategic planning objectives and creative standards.
• Collaborate with diverse company creative teams as we audit, explore, and refine FBG's visual look and feel digitally and physically.
• Brand management of email lifecycle creative executions.
• Manage creative development of all brand design, advertising and marketing communications, starting with a best in class core idea.
• Ensure consistent brand execution across marketing channels, including events, billboards, and social campaigns.
• Enforce brand guidelines and appropriate use of the FBG brand.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 7 years of experience in brand marketing, content marketing or related creative field.
• Strong communication skills (storytelling, messaging, & brand guidelines copy).
• Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly.
• Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better.
• Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

Benefits

• Medical
• Dental
• Vision
• 401K
• Paid time off
• Wellhub
• Pet Insurance
• Family Care Benefits
• Home office setup stipend of $700 USD or local equivalent