Senior Brand Marketing Manager

$110,000 - $150,000/Yr

Priceline - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Administrative and Support Services

About the position

The Senior Brand Marketing Manager at Priceline is responsible for creating culturally-resonant and breakthrough creative strategies to enhance brand equity and drive customer growth. This role involves developing go-to-market advertising strategies and executing cross-channel campaigns while collaborating with various teams to effectively bring the brand to life. The position requires a strong communicator and strategic thinker with a passion for travel and consumer behavior.

Responsibilities

• Architect Priceline's creative platform and campaign strategy.
• Champion, produce and execute cross-functional expression of creative platform across TV/Video, Audio, Social (Paid & Organic) and Influencer activities.
• Lead creative AOR + social agencies from initial briefing through production, execution and optimization.
• Inform other marketing tactics (search, affiliate, performance social and O&O / CRM channels) with creative direction and campaign messaging.
• Partner with Brand Strategy lead in assessing brand health and impact of advertising efforts, using learnings to inform creative briefs and optimizations and produce regular reporting to communicate success metrics to senior leaders.
• Partner with Brand Media lead in bringing breakthrough creativity to media solutions.
• Collaborate with PR lead to generate buzz-building ideas in support of the campaign idea, along with influencer extensions.
• Build business cases for testing into new channels, using data to inform campaign strategy and decision making.
• Manage budget for brand and awareness efforts, including production budgets, agency retainers and other support partners.
• Keep ongoing pulse on cultural trends, consumer behavior, the travel industry, key competitors and emergent brands.

Requirements

• 6-10 years of experience in brand marketing and advertising.
• Experience with creative development, agency management, campaign production (including video shoots).
• Manage paid media campaigns for channels mentioned.
• Experience in partner/vendor management, including the accrual process, weekly pacing documentation, and monthly reconciliation.
• A proactive leader who is able to thrive in an environment with a high level of independence and integrity.
• Energetic and collaborative, with strong creative acumen, and strategic-based, data-informed judgment.
• Comfortable with cross-functional collaboration across all levels of the organization.
• Capable of crafting a clear creative vision, while equally focused on the details, quality of execution and ROI to the business.
• Excellent leadership and team building/management skills, and can provide clear and concise direction and feedback to internal and external partners.
• Natural curiosity and interest in cultural trends, consumer behaviors and social platforms.

Nice-to-haves

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.

Benefits

• Competitive base salary
• Annual bonus eligibility
• Equity grant eligibility
• Hybrid work model (2 days in-office)