Creative Circle - Ridgefield Park, NJ
posted 7 days ago
Full-time - Mid Level
Ridgefield Park, NJ
Administrative and Support Services
About the position
The Senior Brand Marketing Strategist / Manager will play a crucial role in executing brand design marketing initiatives for a global tech leader. This position involves collaboration with various teams and agencies to ensure consistent messaging and effective marketing campaigns. The role requires strong project management skills and a deep understanding of brand strategy, with responsibilities spanning from asset management to post-launch optimization.
Responsibilities
- Work directly with agencies on executing brand design marketing initiatives
- Support integrated communication plans and understand the marketing communication toolset
- Collaborate closely with the team to scope, track, manage, and launch marketing campaigns
- Coordinate efforts with global marketing and communication teams for consistent messaging
- Assist Brand Marketing leadership in developing communications strategy and launch briefs
- Partner with internal marketing teams to review and approve branded elements for launch materials
- Ensure compliance with brand guidelines across all campaign elements
- Track new product launches and features with product and retailer marketing
- Manage the asset management and delivery process for smooth launches
- Represent Brand Marketing in the post-launch optimization process
- Partner with Finance to ensure timely updates of projects for accounting
- Collaborate with Legal/Risk departments for review and approval of marketing campaigns
- Prepare progress and expenditure reports as directed by management
Requirements
- 7+ years of brand and creative marketing experience with a leading creative agency, top tier CPG, or tech/electronics company
- Experience partnering and communicating with creative agencies
- Strong project management and production experience
- Strong understanding of storytelling, the creative process, and brand development
- Excellent presentation skills and ability to communicate with upper management
- Ability to manage budgets
- Bachelor's degree
Benefits
- Minimum Essential Coverage (MEC) medical plan
- Dental/vision/term life package
- Discount prescription program
- Critical illness and accident coverage
- Tele-behavioral health services
- 401(k) plan
- Sick leave for eligible candidates
- Employee Stock Purchase Plan
- Paid holiday eligibility based on length of service
