Senior Business Analyst, Marketing and Communications

Wentworth Institute Of Technology • Boston, MA

401d

About The Position

The Senior Business Analyst in the Marketing & Communications department at Wentworth Institute of Technology plays a vital role in leveraging data to inform strategic decisions related to marketing and fundraising efforts. This position requires a combination of analytical skills, technical expertise, and strategic thinking to enhance donor relationships and boost student enrollment through data-driven insights and reporting.

Requirements

• Bachelor's degree required; degree in Business, Analytics, Data Science, or a related field is a plus.
• Minimum of five years of demonstrated experience in an analyst role, with at least one year in a fundraising or marketing function.
• Strong analytical skills with expertise in statistical analysis, predictive modeling, and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in data analysis software and CRM systems, preferably those used in higher education.
• Excellent communication and collaboration skills to translate complex data into actionable insights.

Nice To Haves

• Experience with CRM systems specific to higher education.
• Familiarity with market research methodologies.

Responsibilities

• Analyze data from multiple sources to generate insights that inform marketing and fundraising strategies.
• Collaborate with marketing, partnerships, and fundraising teams to strengthen relationships with donors and prospective students.
• Build advanced reports with benchmarks, KPIs, and data visualizations to support institutional objectives.
• Develop and maintain comprehensive fundraising and marketing dashboards for real-time data access.
• Create and present predictive models for charitable giving and program enrollment based on historical data trends.

Benefits

• Hybrid work schedule with a minimum of 1-2 days in the office per week.
• Full-time benefits eligible position with a 37.5 hour work week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree