Senior Campaign Management Manager

$105,000 - $140,000/Yr

Onestream Software - Birmingham, MI

Full-time - Mid Level

Remote - Birmingham, MI

Publishing Industries

About the position

The Senior Customer Marketing Campaign Manager is responsible for strategizing, executing, and optimizing multi-channel marketing campaigns aimed at enhancing customer engagement, product expansion, adoption, and retention. This role requires a strong strategic vision and the ability to lead cross-functional teams, collaborating with various departments to ensure cohesive and effective campaign delivery. The manager will leverage customer insights and data analytics to align marketing efforts with business objectives and drive measurable outcomes.

Responsibilities

• Develop campaign strategies to drive customer expansion and retention, including setting clear goals and managing timelines.
• Design and run highly targeted multi-touch cross-sell/upsell campaigns to drive expansion pipeline.
• Ensure alignment of campaigns with overall business objectives and optimize efforts to maximize customer growth and retention.
• Collaborate with cross-functional teams to ensure campaigns are data-driven, impactful, and effectively targeted to specific customer segments.
• Utilize marketing automation, customer community tools, and CRM tools to manage campaign workflows, including email marketing, in-app messaging, webinars, and other relevant channels.
• Monitor campaign performance, including engagement metrics, conversion rates, and customer feedback, and optimize campaigns based on data-driven insights.
• Coordinate marketing efforts throughout the entire customer journey, focusing on customer needs while accelerating their success and reinforcing the value of OneStream solutions.
• Collaborate across Demand Generation, Customer Advocacy, Design, and Digital Marketing teams to align planning and execution of multi-channel campaign calendars and customer-focused programs.
• Partner across Sales, Customer Success, Product Marketing, Product Management, Alliances, Training, and Marketing teams to coordinate and centralize key customer messaging, campaign themes, and outreach calendars.
• Collaborate with Product Management, PreSales, and Community teams to cultivate relationships through defined user groups, Regional OneStream Communities, and the Customer Advisory Board.
• Align marketing efforts with OneStream global events, including annual customer user conferences and regional events.
• Define and implement customer segmentation strategies to tailor campaigns and programs to specific customer segments.
• Analyze and segment customer data to help define prospects and customers with high engagement and revenue potential.
• Partner with various teams to identify product expansion priorities and upsell opportunities.
• Leverage market research, customer interviews, and user surveys to gather insights and identify opportunities for increasing adoption and customer satisfaction.
• Stay up to date with industry trends, best practices, and emerging technologies to inform the development of innovative adoption initiatives.
• Collaborate with Customer Success and other customer-facing teams to identify and address adoption barriers and provide resources and support to customers.
• Propose and institute a reporting framework to actively track key performance indicators (KPIs) and metrics to measure the success and impact of customer adoption campaigns and programs.
• Regularly analyze data and metrics to assess campaign effectiveness, identify areas for improvement, and present insights to key stakeholders.
• Provide timely and accurate reports on campaign performance, including ROI, customer engagement, and adoption metrics.

Requirements

• 4-Year college degree in Marketing, Business, Sales, or a related field.
• 5-7 years of Marketing experience with 3-5 years in a Campaign Management role.
• Proven experience with developing and executing Enterprise B2B customer marketing campaigns and achieving pipeline and conversion targets, ideally in enterprise software and SaaS.
• Demonstrable expertise in building full funnel campaign tactics and management, including appropriate messaging for targeted personas and buyer journey.
• Strong project management skills with the ability to manage and prioritize multiple campaigns and programs simultaneously.

Nice-to-haves

• Proficiency in utilizing marketing automation tools such as Salesforce.com, HubSpot, and Eloqua to execute integrated demand generation programs and measure their effectiveness.
• Familiarity with B2B enterprise software market dynamics and customer engagement strategies.

Benefits

• Vision insurance
• Medical insurance
• Life insurance
• Dental insurance
• 401K