Unclassified - Seattle, WA
posted about 2 months ago
The Senior Category Marketing Manager, Brand Partnerships & Collaborations at Stanley will play a pivotal role within the Marketing Team, focusing on the development and execution of marketing strategies for collaborations and partnership product launches. This position requires a strategic thinker who can manage end-to-end marketing campaigns that not only enhance Stanley's brand visibility but also engage consumers effectively. The successful candidate will work closely with the Director of Partnerships to identify key collaboration opportunities that will foster emotional connections with both existing and new consumers. In this role, you will be responsible for creating and overseeing Integrated Marketing Plans that encompass various marketing channels, including digital marketing, social media, press and media relations, email marketing, in-store promotions, and experiential marketing efforts. It is essential to ensure that all campaigns align with brand guidelines and objectives, maintaining a consistent and compelling brand voice across all platforms. You will also be tasked with ensuring that go-to-market strategies are integrated into existing seasonal product marketing calendars, acting as the primary point of contact for all marketing plans related to collaborations and partnerships. Additionally, the role involves cultivating positive relationships with external agencies and vendors to enhance campaign deliverables and performance. You will represent the brand positively to external partners, including key accounts and suppliers, while fostering open communication among various collaborators, including internal teams and external partners. The position requires close collaboration with cross-functional teams, including Product Design, Product Development, and Commercial Marketing, to ensure successful execution of marketing strategies. You will also be responsible for building visual presentations that document program strategies, execution plans, and post-campaign analytics, while managing all campaign timelines, updates, budgets, and deliverables.