Senior Category Marketing Manager, Brand Partnerships and Collaborations

$125,000 - $145,000/Yr

Unclassified - Seattle, WA

Full-time - Senior

Seattle, WA

5,001-10,000 employees

About the position

The Senior Category Marketing Manager, Brand Partnerships & Collaborations at Stanley will play a pivotal role within the Marketing Team, focusing on the development and execution of marketing strategies for collaborations and partnership product launches. This position requires a strategic thinker who can manage end-to-end marketing campaigns that not only enhance Stanley's brand visibility but also engage consumers effectively. The successful candidate will work closely with the Director of Partnerships to identify key collaboration opportunities that will foster emotional connections with both existing and new consumers. In this role, you will be responsible for creating and overseeing Integrated Marketing Plans that encompass various marketing channels, including digital marketing, social media, press and media relations, email marketing, in-store promotions, and experiential marketing efforts. It is essential to ensure that all campaigns align with brand guidelines and objectives, maintaining a consistent and compelling brand voice across all platforms. You will also be tasked with ensuring that go-to-market strategies are integrated into existing seasonal product marketing calendars, acting as the primary point of contact for all marketing plans related to collaborations and partnerships. Additionally, the role involves cultivating positive relationships with external agencies and vendors to enhance campaign deliverables and performance. You will represent the brand positively to external partners, including key accounts and suppliers, while fostering open communication among various collaborators, including internal teams and external partners. The position requires close collaboration with cross-functional teams, including Product Design, Product Development, and Commercial Marketing, to ensure successful execution of marketing strategies. You will also be responsible for building visual presentations that document program strategies, execution plans, and post-campaign analytics, while managing all campaign timelines, updates, budgets, and deliverables.

Responsibilities

• Develop and manage end-to-end category marketing campaigns for new partnership product launches.
• Support in identifying key collaboration and partnership opportunities to grow brand awareness and emotional connections with existing and new consumers.
• Own all Integrated Marketing Plans for product collaborations and partnerships, providing a global style guide for scalable regional executions.
• Create and oversee the execution of Integrated Marketing Plans, including but not limited to: digital marketing, social media, press and media, email, in-store, and experiential marketing efforts.
• Ensure all campaigns are aligned with brand guidelines and objectives, maintaining a consistent and compelling brand voice across all channels.
• Ensure go-to-market alignment and integration into existing seasonal product marketing calendars.
• Act as the primary point of contact for all collaborations and partnerships marketing plans, ensuring clear communication and alignment across departments.
• Cultivate and foster positive relationships with external agencies and vendors to improve campaign deliverables, execution, and performance.
• Positively represent the brand to external partners including key accounts, partners, affiliates, brands, and suppliers.
• Foster open communication and collaboration among various collaborators, including internal team members, external agencies, and vendors.
• Maintain close partnerships and collaborations with cross-functional teams, including but not limited to: Product Design, Product Development, Creative/Graphic Design, Supply Planning, Logistics, Business Management, Commercial Marketing, and Supply Chain.
• Build and provide visual presentations to document program strategies, execution plans, post-campaign recaps and analytics.
• Manage and communicate all campaign timelines, updates, budgets, and deliverables.

Requirements

• A Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field is required. A Master's degree is a plus.
• 7+ years of experience in marketing, with at least 3 years in a senior or category management role, ideally within consumer goods, retail, or lifestyle brands.
• Proven track record in managing end-to-end marketing campaigns for product launches, particularly in collaboration and partnership marketing.
• Experience in developing and completing coordinated marketing strategies across multiple channels, including digital, social, email, and experiential marketing.
• Solid understanding of brand management, consumer insights, and market research.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Experience in working with external agencies, vendors, and partners to deliver high-impact marketing campaigns.
• Excellent communication and presentation skills, with the ability to influence collaborators at all levels.
• Proficiency in using marketing tools, analytics platforms, and project management software.

Benefits

• Annual bonus based on company and individual results.
• Personalized time off.
• 14 paid holidays.
• Dental insurance.
• Vision insurance.
• 401(k) plan with company contributions.
• Additional employee benefits.