Senior Consultant, Marketing Management

About the position

As a Senior Consultant in Marketing Management at Nationwide, you will play a pivotal role in transforming the digital experiences for our distribution partners. Your focus will be on creating personalized digital journeys that enhance customer satisfaction and loyalty, while also supporting the company's growth and retention objectives. This position requires a blend of strategic thinking, technical skills, and a passion for delivering exceptional customer experiences.

Responsibilities

• Champion personalized digital experiences by designing tailored journeys for distribution partners.
• Develop a data-driven content strategy to empower P&C marketers and meet unique agent needs.
• Collaborate with business partners to define measurable use-cases and integrate resources into the agent portal.
• Work with the Digital Delivery team to align on a digital roadmap that supports marketing and business priorities.
• Utilize expertise in digital personalization platforms and Salesforce Marketing Cloud to execute web personalization.

Requirements

• Bachelor's degree in marketing, business administration, or related field; graduate degree highly desirable.
• Typically, 10 or more years of related professional experience in marketing, field sales management, insurance, or related field.
• In-depth knowledge of marketing methodologies and insurance/financial services products.
• Ability to develop and review research studies and communicate findings effectively.

Nice-to-haves

• Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
• Prior marketing development and project leadership experience preferred.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Short and long-term disability coverage
• Paid time off (minimum of 18 days per year)
• Nine paid holidays
• 401(k) with company match
• Company-paid pension plan
• Business casual attire