Senior Consumer Product Marketing Manager

Cargurus - Boston, MA

Full-time - Mid Level

Boston, MA

251-500 employees

Motor Vehicle and Parts Dealers

About the position

The Senior Product Marketing Manager at CarGurus will lead go-to-market efforts for consumer products, collaborating closely with the Product team to influence the product roadmap, launch new products and features, and ensure their ongoing success. This role requires a deep understanding of consumer insights to drive actionable strategies, while also partnering with the Performance team to enhance marketing performance across various channels.

Responsibilities

• Partner with Product and Commercial teams across the entire product lifecycle to shape the product roadmap and develop GTM strategies.
• Drive customer research, including NPS, to gain a deep understanding of customers and products.
• Represent the voice of the customer and advocate for their needs on the product roadmap and with internal teams.
• Influence action and stakeholder understanding through compelling storytelling using data visualization.
• Lead, develop, and continually validate product positioning and messaging.
• Develop creative for digital marketing campaigns and collaborate with the Performance Marketing team to improve customer acquisition efficiency.
• Optimize product landing pages for conversion and results.

Requirements

• Bachelor's degree
• 6-8 years of experience in product marketing, with at least 4 years in a relevant role
• Excellent written and verbal communication skills
• Strong storytelling ability with a knack for creating compelling content
• Excellent copywriting and creative judgment
• Strong project management and relationship skills
• Proven track record of developing and executing successful go-to-market strategies
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong work ethic and resourcefulness in identifying solutions.

Benefits

• Equity for all employees
• Career development programs
• Corporate giving programs
• Employee resource groups (ERGs)
• Flexible hybrid work model
• Robust time off policies
• Daily free lunch
• New car discount
• Meditation and fitness apps
• Commuting cost coverage