Senior Content Marketing Manager, Global Segment Marketing, ISV, SUP, SMB

$112,800 - $186,500/Yr

Amazon - Seattle, WA

Full-time - Senior

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Content Marketing Lead is responsible for developing and executing a comprehensive content marketing strategy that supports the customer journey and reinforces strategic messaging by segment. This role oversees the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive brand awareness, and ultimately contribute to business growth.

Responsibilities

• Develop and implement a multi-channel, multi-format content marketing plan that supports messaging priorities and aligns with the startup founder customer journey.
• Identify content gaps and areas of investment for content production based on existing content inventory and the needs of startup founders.
• Establish a dynamic calendar for 'Always On' learning content tailored to meet the specific needs of startup founders and entrepreneurs.
• Define and deliver a content strategy for Generative AI, showcasing the company's expertise and success stories through various content formats appealing to startup founders.
• Develop content assets to support paid media campaigns and initiatives targeting startup founders, such as eBooks, videos, animations, and infographics.
• Lead a team of content creators and supporting agencies to produce high-quality, engaging content that resonates with startup founders.
• Collaborate with subject matter experts and startup founders to ensure content accuracy, relevance, and alignment with their needs and challenges.
• Oversee the creation of customer references, case studies, and success stories highlighting the company's work with startup founders.
• Optimize and repurpose existing content assets to maximize their reach and impact for the startup founder audience across multiple channels.
• Define and support enhancements to the bespoke content management system (CMS) to deliver an enhanced content consumption experience for startup founders.
• Implement a comprehensive content restructuring strategy and integrate robust blog features within the CMS, tailored for startup founders.
• Support content migration from various sources to a centralized CMS for improved discoverability and user experience for startup founders.
• Develop and execute content distribution strategies across channels frequented by startup founders, including the company's website, social media platforms, and other relevant channels.
• Measure and analyze content performance metrics to optimize content strategies and ensure alignment with business objectives related to the startup founder audience.
• Manage and mentor a team of content professionals, providing guidance, coaching, and professional development opportunities.
• Collaborate with cross-functional teams, including marketing, product, sales, and customer success, to align content efforts with broader business goals related to the startup founder audience.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Nice-to-haves

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Excellent writing, editing, and storytelling skills, with the ability to produce compelling and engaging content that resonates with startup founders.
• Analytical mindset with the ability to interpret data and make data-driven decisions related to content marketing for startup founders.
• Excellent project management, time management, and organizational skills.
• Strong understanding of content marketing principles, including SEO, content distribution, and performance measurement, with experience applying these principles to reach startup founder audiences.
• Proficiency in content management systems (CMS) and familiarity with various content creation tools and technologies, including Webiny, Asana, Adobe Experience Manager, and others.

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives
• Work-life harmony
• Employee-led affinity groups