Senior Content Marketing Manager, Global Segment Marketing, ISV, SUP, SMB

$112,800 - $186,500/Yr

Amazon - Portland, OR

Full-time - Mid Level

Portland, OR

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Content Marketing Manager is responsible for developing and executing a comprehensive content marketing strategy that supports the customer journey and reinforces strategic messaging by segment. This role oversees the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive brand awareness, and ultimately contribute to business growth. The position involves collaboration with various teams to enhance content visibility and effectiveness, particularly targeting startup founders.

Responsibilities

• Develop and implement a multi-channel, multi-format content marketing plan that supports messaging priorities and aligns with the startup founder customer journey.
• Identify content gaps and areas of investment for content production based on existing content inventory and the needs of startup founders.
• Establish a dynamic calendar for 'Always On' learning content tailored to meet the specific needs of startup founders and entrepreneurs.
• Define and deliver a content strategy for Generative AI, showcasing the company's expertise and success stories through various content formats appealing to startup founders.
• Develop content assets to support paid media campaigns and initiatives targeting startup founders, such as eBooks, videos, animations, and infographics.
• Lead a team of content creators and supporting agencies to produce high-quality, engaging content that resonates with startup founders.
• Collaborate with subject matter experts and startup founders to ensure content accuracy, relevance, and alignment with their needs and challenges.
• Oversee the creation of customer references, case studies, and success stories highlighting the company's work with startup founders.
• Optimize and repurpose existing content assets to maximize their reach and impact for the startup founder audience across multiple channels.
• Define and support enhancements to the bespoke content management system (CMS) to deliver an enhanced content consumption experience for startup founders.
• Implement a comprehensive content restructuring strategy and integrate robust blog features within the CMS, tailored for startup founders.
• Support content migration from various sources to a centralized CMS for improved discoverability and user experience for startup founders.
• Develop and execute content distribution strategies across channels frequented by startup founders, including the company's website, social media platforms, and other relevant channels.
• Measure and analyze content performance metrics to optimize content strategies and ensure alignment with business objectives related to the startup founder audience.
• Manage and mentor a team of content professionals, providing guidance, coaching, and professional development opportunities.
• Collaborate with cross-functional teams, including marketing, product, sales, and customer success, to align content efforts with broader business goals related to the startup founder audience.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Nice-to-haves

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Excellent writing, editing, and storytelling skills, with the ability to produce compelling and engaging content that resonates with startup founders.
• Analytical mindset with the ability to interpret data and make data-driven decisions related to content marketing for startup founders.
• Excellent project management, time management, and organizational skills.
• Strong understanding of content marketing principles, including SEO, content distribution, and performance measurement, with experience applying these principles to reach startup founder audiences.
• Proficiency in content management systems (CMS) and familiarity with various content creation tools and technologies, including Webiny, Asana, Adobe Experience Manager, and others

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture
• Employee-led affinity groups and ongoing learning experiences