Senior Content Marketing Manager, Industry

$87,100 - $87,100/Yr

Unity Technologies - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

501-1,000 employees

Publishing Industries

About the position

The Senior Content Marketing Manager for Industry at Unity will play a crucial role in driving global marketing and sales efforts by developing a comprehensive content strategy focused on real-time 3D technology applications across various industries. This position involves creating a diverse range of content types to support marketing campaigns aimed at increasing product awareness, adoption, and revenue. The role requires collaboration with multiple teams and ownership of customer reference relationships to enhance content effectiveness.

Responsibilities

• Develop the content strategy for integrated growth marketing campaigns in collaboration with various teams.
• Create a continuous pipeline of compelling content to support go-to-market strategies and drive conversions.
• Lead and manage content creation for integrated marketing programs, optimizing based on performance data.
• Own the pipeline of customer references and create customer story content to support marketing goals.
• Develop and publish web content, translating complex technical topics into accessible concepts for industry professionals.

Requirements

• Experience in marketing complex, technical B2B products or services with a proven ability to create effective content.
• Proven ability to write long-form content in a fast-paced environment, adapting to brand style and tone.
• Strong strategic planning skills with the ability to execute plans despite ambiguity.
• Excellent time management skills, with a focus on prioritization and execution in a fast-paced environment.
• A curious and empathetic mindset, driven by a desire for self-development.

Nice-to-haves

• Ability to quickly understand complex technical details and their applications across various technology domains.
• Experience writing for software developers or other technical personas.

Benefits

• Competitive salary
• Health insurance
• Paid holidays
• Professional development opportunities