Unity Technologies - Austin, TX
posted 3 months ago
The Senior Content Marketing Manager at Unity will play a pivotal role in driving global marketing and sales efforts for the Unity Industry platform, which is the leading Real Time 3D rendering development platform utilized by millions of developers worldwide. This position is focused on creating a rich pipeline of content that showcases how Unity Industry can be applied to various industrial use cases, including product configuration, simulation, operations, and human-machine interfaces (HMI). The successful candidate will be responsible for developing whitepapers, ebooks, best practice guides, blogs, and webinars that highlight the value of Unity's technology in real-world applications. In this role, you will be a customer marketer, managing the pipeline of reference customers and the relationships that come with it. You will report to the Customer Marketing team and collaborate closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing teams to define the content strategy and roadmap. Your efforts will be aimed at achieving specific business objectives related to brand awareness, product adoption, and revenue generation. The position requires a strong emphasis on crafting compelling content that supports integrated growth marketing campaigns. You will lead and manage content creation for various marketing programs, write your own content regularly, and optimize it based on performance data. Additionally, you will be responsible for creating customer story content that aligns with growth marketing campaign goals and developing web content through a content management system (CMS). Your ability to translate complex technical topics into simple, impactful concepts for a diverse audience will be crucial to your success in this role.