Senior Content Marketing Manager

$152,000 - $245,500/Yr

Palo Alto Networks - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Content Marketing Manager at Palo Alto Networks will lead the development and execution of content marketing strategies aimed at guiding prospects through their journey from initial awareness to sustained demand. This role involves collaborating with key stakeholders and executives to produce high-quality content that meets industry standards, while also driving innovation in content strategies to captivate and convert audiences. The position requires a strong passion for cybersecurity and the ability to measure content performance effectively.

Responsibilities

• Lead the strategic direction and execution of content initiatives.
• Collaborate with top executives and key stakeholders to produce industry-leading content.
• Develop cutting-edge content strategies that captivate and convert audiences.
• Establish clear metrics to evaluate content performance, audience growth, engagement, and reach.

Requirements

• 10 years or more experience in content marketing within a technical B2B industry, ideally with cybersecurity software and services.
• Exceptional editorial, communication, and project management skills.
• Strong analytical abilities and a keen eye for detail.
• A collaborative spirit that thrives in a fast-paced, high-growth environment.
• Self-motivated drive to continuously improve and innovate.

Benefits

• FLEXBenefits wellbeing spending account with over 1,000 eligible items.
• Mental and financial health resources.
• Personalized learning opportunities.