Senior Content Marketing Manager

Ping Identity - Denver, CO

Full-time - Senior

Denver, CO

Professional, Scientific, and Technical Services

About the position

As a Senior Content Marketing Manager at Ping Identity, you will play a pivotal role in shaping the content strategy and overseeing the development of marketing content that aligns with our brand and business objectives. Reporting directly to the Creative Director of our internal Creative Agency, you will be responsible for the overall success of our marketing content initiatives. This includes supporting various marketing campaigns, enhancing our SEO efforts, and executing other strategic plans that drive engagement and conversion. Your primary responsibilities will involve leading the content strategy, advising on content creation, and guiding the development process to ensure that all content meets our marketing goals. You will be tasked with writing and reviewing a diverse range of content types, including blogs, white papers, web pages, infographics, and videos, while enforcing our brand voice, tone, and style across all channels. Additionally, you will oversee content production within our internal agency, assess project requests, and prioritize tasks effectively. Managing an editorial calendar and production deadlines will be crucial to your role, as will evaluating journey maps and content performance metrics to recommend actionable insights. You will collaborate with external agencies to ensure content alignment and quality, while also managing a team of full-time employees and contractors, providing them with guidance and direction. Furthermore, you will be responsible for managing our content inventory and organization, making it easier for marketing and sales teams to access the materials they need. Staying abreast of the latest content trends, understanding customer needs, and identifying important keywords and competitor content will be essential to your success in this position.

Responsibilities

• Lead content strategy and advise on content creation to meet marketing goals.
• Write and review various content types, including blogs, white papers, web pages, infographics, and videos.
• Enforce brand voice, tone, and style across all content and channels.
• Oversee content production as part of an internal agency, assessing project requests and determining priorities.
• Manage an editorial calendar and production deadlines.
• Evaluate journey maps and content performance metrics to recommend actions.
• Work with external agencies to ensure content alignment and quality.
• Manage several full-time employees and contractors, providing guidance and direction.
• Manage content inventory and organization for easy access by marketing and sales teams.
• Research latest content trends, customer needs, important keywords, and competitor content.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field, or equivalent experience.
• 8+ years of experience in content marketing.
• Excellent writing skills, including copyediting and proofreading, with mastery of style and tone.
• SEO knowledge and the ability to apply it to content in progress.
• Understanding of content performance metrics and how to evaluate content quality.
• Experience managing a team of content creators.
• Strong project management skills; ability to track multiple projects at various stages simultaneously.
• Ability to collaborate with many stakeholders and project participants.
• Experience with Asana, Google Analytics, and Salesforce preferred.
• Knowledge of identity security or cybersecurity preferred.

Nice-to-haves

• Experience with Asana, Google Analytics, and Salesforce preferred.
• Knowledge of identity security or cybersecurity preferred.

Benefits

• Open PTO
• Parental Leave
• Free Healthcare Option
• 401(k) Match
• Generous Holiday Schedule
• Commuter Offset (Denver only)
• Education Reimbursement