Senior Content Marketing Manager

$156,000 - $208,000/Yr

Cypress HCM - Redwood City, CA

Full-time - Senior

Redwood City, CA

Administrative and Support Services

About the position

The Senior Content Marketing Manager will lead the development and execution of integrated marketing campaigns aimed at engaging advertisers, brands, and partners. This role requires collaboration with various teams to create compelling content that drives action and achieves measurable results across multiple channels.

Responsibilities

• Partner with Sales and Product Marketing (PMM) teams to identify key content themes, ensuring alignment with business goals and strategic objectives.
• Design and implement multi-channel campaigns across web, paid media, social media, webinars, events, email, partnerships, trade publications, PR, and SDR outreach, coordinating efforts with key stakeholders.
• Create detailed briefs for Digital, PR, Content, and Creative teams, managing workflow and deadlines through Asana to ensure seamless execution.
• Lead the content development for webinars and trade publication partnerships, including by-line articles and lead generation packages.
• Craft persuasive copy and provide creative guidance to support various marketing efforts.
• Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 7 years of experience in content marketing, preferably in a B2B or enterprise environment.
• Proven experience in driving brand awareness, engagement, and lead generation through successful content marketing initiatives.
• Proficiency with content management systems, marketing automation platforms (e.g., HubSpot), and analytics tools.
• Creative thinker with a strategic approach and the ability to develop innovative marketing solutions.
• Strong project management skills, with the ability to juggle multiple tasks in a fast-paced setting.
• Excellent communication and collaboration skills, particularly with cross-functional teams and senior leadership.
• Experience in the advertising, adtech, or martech sectors, or familiarity with machine learning.
• Familiarity with marketing tools like Asana, HubSpot, Hootsuite, and content management systems.

Benefits

• Competitive pay rate of $75-$100/hour depending on experience.