Henry Schein - American Fork, UT
posted about 2 months ago
This position is an exciting opportunity to build a content marketing function at the leader in dental software. The role will be responsible for developing thought leadership initiatives, driving a content calendar full of education and high value for customers, and building a network of content contributors from inside and outside the company. The ideal candidate has experience in healthcare, software, and dental, and has built an inspiring and engaging content function at a high-performing organization. In this role, you will lead the content strategy for the organization, focusing on education and thought leadership about dental software and key areas of innovation, including AI, patient experience, and analytics. You will collaborate with sales, marketing, and product teams to understand business objectives and develop an annual content calendar that supports these objectives and drives sales. Additionally, you will support Demand Generation campaigns with compelling, educational content that helps drive sales of featured solutions. You will manage the development of various content types, including webinars, case studies, eBooks, and videos. Providing thought leadership and internal consulting on content-driven customer acquisition and sales will be a key part of your responsibilities. You will also support the creation of novel marketing funnels and campaigns to create scalable, positive ROI ways to drive sales. Ensuring that content is SEO optimized and properly tracked will be essential to know where to invest time and resources. Establishing a network of internal and external colleagues and speakers to help develop and drive content creation and curation will be crucial. You will leverage external sources of content, including Henry Schein businesses, influencers, suppliers, and trade journals, to educate customers about Henry Schein One solutions. Optimizing content across traditional and digital channels while ensuring brand consistency will be part of your daily tasks. You will also collaborate with social media, corporate communications, and sales and marketing teams to develop customer listening mechanisms to identify content needs. Finally, you will create processes for effective editing and proofreading across the marketing team.