Senior Content Marketing Manager

$147,400 - $238,600/Yr

Palo Alto Networks - Santa Clara, CA

posted 3 months ago

Full-time - Senior
Santa Clara, CA
Professional, Scientific, and Technical Services

About the position

At Palo Alto Networks, we are seeking a Senior Content Marketing Manager who will play a pivotal role in shaping our content strategy and delivery. This position is designed for an individual who is passionate about cybersecurity and has a proven track record in content marketing within a technical B2B environment. The successful candidate will lead our efforts in crafting compelling narratives that guide prospects through their journey, from initial awareness to sustained demand. You will have full ownership of our content initiatives, collaborating closely with key stakeholders and executives to ensure that our content not only meets but exceeds industry standards. In this influential role, you will be responsible for the strategic direction and execution of our content initiatives, effectively shaping the voice of a market leader in network security. Your collaboration with product marketing and demand generation teams will be crucial in driving our mission forward. You will utilize your extensive experience to develop innovative content strategies that captivate and convert our audience. Your analytical skills will be essential in establishing clear metrics to evaluate content performance, audience growth, engagement, and reach. The Marketing team at Palo Alto Networks offers a unique opportunity to engage in high-impact work that can change the future of digital security on a global scale. You will be at the forefront of addressing rapidly growing threats such as cyberattacks, helping our internal teams, customers, and partners navigate the ever-evolving landscape of cybersecurity. We are committed to fostering an environment where innovation thrives, and we believe that diverse teams are essential to achieving our mission.

Responsibilities

  • Lead the strategic direction and execution of content initiatives.
  • Collaborate with top executives and key stakeholders to produce industry-leading content.
  • Develop cutting-edge content strategies that captivate and convert audiences.
  • Establish clear metrics to evaluate content performance, audience growth, engagement, and reach.

Requirements

  • 10 years or more experience in content marketing within a technical B2B industry, ideally with cybersecurity software and services.
  • Exceptional editorial, communication, and project management skills.
  • Strong analytical abilities and a keen eye for detail.
  • A collaborative spirit that thrives in a fast-paced, high-growth environment.
  • Self-motivated drive to continuously improve and innovate.

Benefits

  • Competitive salary based on qualifications and experience.
  • Restricted stock units and bonus opportunities.
  • Flexible work environment with a mix of in-office and remote work options.
  • Commitment to diversity and inclusion in the workplace.
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