Senior Content Marketing Manager

About the position

At Thoropass, we’re compliance experts, so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit every year with flying colors. Hundreds of growing companies use Thoropass’s compliance automation platform, expert services, auditors, and partner ecosystem to get and stay compliant over the lifetime of their business. We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and we’re poised for continued break-out growth in 2023 and beyond.

Responsibilities

• Define the overall content strategy aligned with Thoropass’s brand and business goals.
• Create content roadmaps that address key buyer personas rather than just focusing on SEO metrics.
• Recruit, onboard, and manage a network of agencies and freelance talent.
• Work closely with product marketing, design, and subject matter experts to produce content that resonates.
• Oversee the production of high-quality articles, whitepapers, case studies, videos, and other formats.
• Ensure consistency in tone, style, and messaging across all channels.
• Analyze content performance data to continually refine strategy and maximize engagement.
• Stay current with industry trends and adjust tactics to maintain a competitive edge.
• Collaborate with broader marketing teams to ensure content initiatives support overall demand generation and branding efforts.

Requirements

• 5+ years of experience developing content that resonates with senior technical leaders in a B2B SaaS environment.
• Exceptional writing and editing skills with meticulous attention to detail.
• Hands-on experience with content platforms, including SEO, CMS, and AI tools.
• A track record of developing and executing successful content strategies that drive engagement and conversion.
• Demonstrated ability to recruit and manage diverse creative teams.
• Strong command over data-driven content performance metrics, and an ability to translate insights into actionable improvements.
• Adept at writing for defined personas in a technical space, ensuring that content speaks to real challenges and aspirations.
• Excellent organizational skills with the ability to balance multiple projects and deadlines seamlessly.

Benefits

• The salary range for this position is $110-$130k base compensation with bonus opportunity and will be based on experience and skill set.
• Immediate access to health, dental, and vision care.
• Early equity in a fast-growing company.
• Hybrid work from home model.
• Flexible PTO.
• Stipend for home office equipment.
• Monthly wellness stipend.