Senior Content Marketing Specialist - Dreyfus and Mellon

BNY Mellon - Pittsburgh, PA

Full-time - Mid Level

Hybrid - Pittsburgh, PA

Credit Intermediation and Related Activities

About the position

The Senior Content Marketing Specialist at Dreyfus and Mellon will play a crucial role in managing the content agenda for both brands, focusing on leveraging research and insights to create impactful marketing materials. This hybrid position requires collaboration with the marketing team to produce thought leadership content, manage virtual events, and establish go-to-market campaigns, all while adhering to compliance standards and meeting strict deadlines.

Responsibilities

• Manage a content agenda for Mellon and Dreyfus, working as an integral part of the Marketing team.
• Draft thought leadership and provide copywriting support across multiple channels, including articles, white papers, webinars, brochures, presentations, event announcements, and internal communications.
• Manage virtual events that highlight personnel and thought leadership, including invitations, speaker preparation, live events, and postings of recordings.
• Establish and manage new go-to-market campaigns, including core positioning, value propositions, and scope with execution supported by the full marketing team.
• Proactively partner with the wider marketing team on the creation of a digital content plan, including multi-media and social media distribution.
• Build strong relationships and partner with subject-matter experts and business development teams to deliver best-in-class marketing materials.
• Meet concrete deadlines, using strong project management skills to manage error-free content development and execution, internal and external events, and distribution.
• Collaborate across the team to develop forward-thinking marketing and content in support of key strategic initiatives.
• Know and adhere to editorial compliance standards and processes as well as standard operating procedures and policies for communications and events.
• Stay up to date on emerging industry trends to identify new opportunities.
• Support or lead events as needed.

Requirements

• Bachelor's degree in marketing, communications, or related field preferred.
• 4-6 years of experience in marketing, content marketing or editorial roles preferred.
• 1-3 years of experience in event management preferred.
• 1-3 years of experience in investments or financial services preferred.
• Experience managing multiple high-priority projects to completion under strict deadlines using strong project management and time management skills.
• Flexibility to take direction and work as part of a team or individually.
• Ability to navigate a high-paced, often changing environment in a complex, highly regulated industry.
• Knowledge of Microsoft Office including PowerPoint, Excel and Word, Adobe Acrobat and Workfront preferred.
• Experience with ethical use of AI technology to develop and/or edit content preferred.
• Knowledge of Adobe Creative (e.g., InDesign, Illustrator, Photoshop, After Effects, Acrobat Pro) a plus.
• Experience in marketing communications and campaign/content production.
• Experience collaborating on projects with varied cross-functional teams such as web specialists, designers, subject-matter experts, project managers, business development teams, and third-party vendors.
• Commitment to maintaining a professional demeanor at all times, displaying excellent interpersonal skills and building strong, positive relationships with key external and internal partners.
• Commitment to a team environment.
• Exceptional verbal and written communication skills, unwavering attention to detail and commitment to producing best-in-class work.
• Willingness to build a strong command of global financial and investment topics and a keen sense of business and sales priorities.

Nice-to-haves

• Experience in financial services marketing.
• Familiarity with digital marketing tools and analytics.

Benefits

• Highly competitive compensation
• Generous paid leaves including paid volunteer time
• Access to flexible global resources and tools for personal and professional development
• Wellbeing programs to support health and resilience