Senior Content Strategist & Copywriter - School of Continuing Studies

$54,616 - $100,493/Yr

Georgetown University - Washington, DC

Full-time - Mid Level

Washington, DC

Educational Services

About the position

The Senior Content Strategist & Copywriter at Georgetown University's School of Continuing Studies (SCS) is responsible for leading the marketing communications efforts and overseeing the content strategy across all channels. This role involves managing key messaging, developing content for various media placements, and ensuring brand consistency. The position plays a crucial leadership role within the Marketing team and directly manages two reports, focusing on creating engaging content that aligns with the school's mission and marketing objectives.

Responsibilities

• Oversee the content strategy for all of SCS's marketing communications to support marketing objectives.
• Develop, manage, and update key messaging for all programs and the SCS Editorial Style Guide.
• Manage all content for various programs, including Summer Sessions and English Language Center microsites.
• Lead the strategy for all paid social and native advertising efforts to ensure brand consistency.
• Manage the Writer/Editor and Social Media Marketing Manager to align web stories and social media content with marketing objectives.
• Develop and execute copy for digital and traditional environments for both internal and external audiences.

Requirements

• Bachelor's degree
• 5+ years of relevant experience in content strategy, writing, and editing
• Excellent writing, proofreading, and editing skills
• Demonstrated ability to write engaging marketing and advertising copy
• Extensive experience with paid social media and native advertising strategy
• Experience with CRM and writing automated email communications for drip campaigns
• Strong organizational skills and ability to manage multiple projects
• Familiarity with AP Style of writing
• Experience with IA/UX for web content and implementing SEO best practices

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Retirement savings
• Tuition assistance
• Work-life balance benefits
• Employee discounts
• Voluntary insurance options