Senior Content Strategist & Copywriter - School of Continuing Studies

$54,616 - $100,493/Yr

Georgetown University - Rochester, NY

Full-time - Mid Level

Rochester, NY

Educational Services

About the position

The Senior Content Strategist & Copywriter at Georgetown University's School of Continuing Studies (SCS) is responsible for leading the marketing communications efforts across various channels. This role involves overseeing the content strategy, managing website content, and developing messaging for paid media placements. The position plays a crucial leadership role within the Marketing team, ensuring that all content aligns with the brand's voice and marketing objectives while managing two direct reports.

Responsibilities

• Oversee the content strategy for all of SCS's marketing communications to support marketing objectives.
• Develop, manage, and update key messaging for all programs and the SCS Editorial Style Guide.
• Manage all website content, including content for various microsites.
• Develop content for all paid media placements, including ad campaigns, emails, and digital, print, and audio ads.
• Oversee the strategy for all paid social and native advertising efforts.
• Play a leadership role on the Marketing team by managing the strategy and execution of copy development and editing.
• Manage the Writer/Editor and the Social Media Marketing Manager to ensure alignment with marketing objectives.

Requirements

• Bachelor's degree
• 5+ years of relevant experience developing content strategies, writing, and editing
• Excellent writing, proofreading, and editing skills
• Demonstrated ability to write engaging marketing and advertising copy
• Extensive experience with paid social media and native advertising strategy and execution
• Experience with a CRM and writing automated email communications for drip campaigns
• Strong attention to detail and ability to work collaboratively in a team environment
• Familiarity with AP Style of writing
• Experience with IA/UX for web content and implementing SEO best practices

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Retirement savings
• Tuition assistance
• Work-life balance benefits
• Employee discounts
• Voluntary insurance options