Senior Content Strategist & Copywriter - School of Continuing Studies

$54,616 - $100,493/Yr

Georgetown University - Washington, DC

Full-time - Mid Level

Washington, DC

Educational Services

About the position

The Senior Content Strategist & Copywriter at Georgetown University's School of Continuing Studies (SCS) is responsible for leading the marketing communications efforts for the school. This role involves overseeing the content strategy across all channels, managing website content, and developing key messaging for various programs. The position plays a crucial leadership role within the Marketing team, ensuring that all content aligns with the school's brand and marketing objectives. The Senior Content Strategist will also manage two direct reports and collaborate closely with other team members to enhance student recruitment and the school's reputation.

Responsibilities

• Oversee the content strategy for all of SCS's marketing communications to support marketing objectives.
• Develop, manage, and update key messaging for all programs and the SCS Editorial Style Guide.
• Manage all website content, including content for various microsites and ensure consistency in voice and tone.
• Lead the strategy for all paid social and native advertising efforts.
• Manage the Writer/Editor and Social Media Marketing Manager to ensure alignment with marketing objectives.
• Develop and execute copy for paid media placements, including ad campaigns, emails, and digital, print, and audio ads.

Requirements

• Bachelor's degree
• 5+ years of relevant experience developing content strategies, writing, and editing
• Excellent writing, proofreading, and editing skills
• Demonstrated ability to write engaging marketing and advertising copy
• Extensive experience with paid social media and native advertising strategy and execution
• Experience with a CRM and writing automated email communications for drip campaigns
• Strong organizational skills and ability to manage multiple projects
• Familiarity with AP Style of writing
• Experience with IA/UX for web content and implementing SEO best practices

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Retirement savings
• Tuition assistance
• Work-life balance benefits
• Employee discounts
• Voluntary insurance options