Kleinfelder - San Diego, CA
posted 7 days ago
About the position
Kleinfelder's Communications Team is seeking a dynamic Senior Content Writer. This role offers an exciting opportunity to advance your career in a collaborative and innovative environment that supports projects that positively impact the communities we serve. We're looking for a dedicated, creative professional who upholds high-quality standards while remaining adaptable to meeting team and organizational needs. In this role, you'll take ownership of your work, collaborate to solve challenges, and drive projects to completion. You'll embrace change as an opportunity for innovation and actively partner with various stakeholders. Through partnership and a desire for continuous improvement, you'll foster connections within the Communications Team and the broader organization to support our mission. The primary focus of this position will be on writing, with the opportunity to have all new content shared internally and externally, while also providing support for other communications-related tasks as needed.
Responsibilities
- Support the growth of the Kleinfelder brand by developing PR campaigns tailored to specific service lines, geographic regions, or industry sectors.
- Partner with Kleinfelder leaders and SMEs to write, proofread, and place articles via external communication channels.
- Review publication and media outlets' editorial calendars to pitch story ideas and thought leadership pieces.
- Identify target media outlets, including trade publications, business journals, and mainstream news outlets.
- Track and measure placement metrics based on investment and/or objectives.
- Build and maintain media contact lists.
- Write and distribute press releases utilizing a newswire service for priority releases.
- Coordinate media and client relations for events such as open houses and webinars.
- Create a PR strategy to secure recognition for Kleinfelder in national award programs.
- Leverage podcast opportunities by placing Kleinfelder experts as guests on established podcasts.
- Develop relationships with journalists and editors.
- Develop partnerships and pitch content through influencers.
Requirements
- Bachelor's degree in English, marketing, communications, or a related field is preferred.
- 10+ years of relevant AEC industry experience with a primary focus on content development and PR/brand elevation is preferred.
- A portfolio showing examples of written communications is required.
- Required Program Proficiencies: Microsoft Suite (e.g. Word, PowerPoint, SharePoint, Teams).
Nice-to-haves
- Adobe Creative Cloud (i.e. InDesign, Photoshop, Premiere Pro, After Effects).
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) plan
- Paid holidays
- Reimbursements for continuing education and career development opportunities.
