Senior Conversion Designer (Digital Marketing Specialist)

Indiana University - Bloomington, IN

Full-time - Mid Level

Bloomington, IN

Ambulatory Health Care Services

About the position

The Senior Conversion Designer at Indiana University Bloomington is responsible for developing and optimizing digital strategies across various web and digital channels. This role involves collaborating with cross-functional teams to create user-centered designs that drive conversions and achieve specific business outcomes. The designer will utilize tools like Figma for wireframing and prototyping, conduct data analysis to measure design effectiveness, and ensure adherence to user experience principles and web accessibility guidelines.

Responsibilities

• Designs low and high-fidelity wireframes, prototypes, and final designs using Figma.
• Collaborates with cross-functional teams to develop design solutions that drive specific business outcomes.
• Assists the technical team in developing and refining templates for web and email to maximize conversions.
• Provides page-level recommendations for layout optimizations using existing templates.
• Conducts data analysis to measure the effectiveness of designs and iterates based on insights.
• Maintains a deep understanding of user experience principles and web accessibility guidelines.
• Utilizes tools like Helio for testing and optimization purposes.

Requirements

• Bachelor's degree in English, communications, journalism, public relations, or related field.
• 3 years of relevant work experience.
• Proficient communication skills and professionalism.
• Strong time management and priority setting skills.
• High commitment to quality and flexibility to work in a dynamic environment.
• Demonstrated analytical and project management skills.

Nice-to-haves

• Master's degree in a related field.
• Proficiency in Figma for wireframing and prototyping.
• Strong understanding of user experience (UX) and conversion rate optimization (CRO) principles.
• Experience collaborating across multiple teams to achieve design objectives.
• Knowledge of WCAG accessibility standards and best practices for inclusive design.
• Familiarity with web technologies, including HTML, CSS, and JavaScript.

Benefits

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)