Senior CopyWriter Experience in WCAG 2.1

Unclassified - Oakland, CA

Full-time - Mid Level

Remote - Oakland, CA

About the position

The Expert UI/UX Web Copywriter role focuses on creating effective and user-friendly web copy that adheres to WCAG 2.1 standards. This position involves collaborating with various partners to deliver high-quality messaging across digital platforms, ensuring that all content aligns with branding principles and enhances usability for diverse products.

Responsibilities

• Lead and collaborate with partners to complete small to medium-sized copywriting projects.
• Review work performed by outside agencies to ensure adherence to web brand guidelines.
• Deliver clean, sharp creative messaging and compelling copy for diverse products.
• Translate complex technical information into relatable general audience copy.
• Write for digital assets including pages, emails, banner ads, wireframes, iconography, and infographics.
• Develop content strategy for web page optimization efforts, creating alternate versions of content to test for effectiveness.
• Provide advice and counsel to freelance copywriters, agencies, and internal/external leaders regarding web communication strategies and messaging.
• Design and develop web content-specific communications for various media and contexts.
• Responsible for the performance and review of communication web copy content programs and initiatives.
• Establish and implement strategic web communication and messaging plans.
• Ensure web communication programs are aligned with branding principles and guidelines.
• Sustain and advance freelance copywriting relationships aligned with goals and interests.
• Develop strategies and provide recommendations for continuous improvement of web communication programs.
• Evaluate recommendations for quality, service maximization, and cost minimization.
• Act as a lead in the administration, execution, and monitoring of various web communication programs and projects.
• Provide training, guidance, and instruction to communications business partners.
• Review recommendations for continuous improvement of communication programs and monitor performance progress.

Requirements

• Proven experience as a UI/UX Copywriter with a focus on usability.
• Strong knowledge of WCAG 2.1 standards.
• Experience in writing for digital assets such as web pages, emails, and banner ads.
• Ability to translate complex technical information into user-friendly copy.
• Experience in developing content strategies for web optimization.

Nice-to-haves

• Familiarity with wireframes and iconography.
• Experience with infographics creation.
• Knowledge of web copywriting best practices.

Benefits

• Flexible working hours due to hybrid work model.
• Opportunity for contract extension based on performance.