Mktg - New York, NY

posted about 1 month ago

Full-time - Mid Level
New York, NY
5,001-10,000 employees
Professional, Scientific, and Technical Services

About the position

The Senior Copywriter, Creative Development at Dentsu Creative US will play a pivotal role in crafting compelling narratives for an iconic American financial services brand. This position involves writing for various campaign deliverables, including social media posts, online videos, and national TV broadcasts. The role emphasizes collaboration with a Senior Art Director and requires a strong understanding of diverse media outlets and current trends to create impactful campaigns that resonate with audiences.

Responsibilities

  • Provide copywriting and concepts on multiple projects and deliverables, including manifestos, scripts, digital and content.
  • Self-edit and review all deliverables for grammatical and formatting issues, ensuring strategy understanding and clients' tone, style, audience, and goals.
  • Understand and find excitement in diverse media outlets, evolving technologies, and current trends.
  • Collaborate with a partner on projects of any size, scope and style through to completion.
  • Concept and write for all deliverables, developing campaigns, comps, story boards and mockups across multiple projects, deliverables and clients simultaneously.
  • Contribute work to pitches.
  • Manage the daily progress of a project from start to finish.
  • Collaborate with Art Directors, Producers, Designers, and Strategy Partners across the life span of the project.
  • Partner with Account teams to manage client and internal expectations.
  • Rally, mentor and support junior associates to meet project goals on time, on budget and with an unforgiving eye on quality.
  • Give and receive constructive feedback.
  • Comfortable with production and post-production.

Requirements

  • 4+ years of experience in the creative advertising industry.
  • A portfolio with conceptual thinking, and some TV/broadcast script writing experience.
  • Bachelor's Degree in Advertising, Marketing or related field.
  • In lieu of degree, equivalent experience in a relevant field required.
  • Client-facing experience.
  • A demonstrated love of writing.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) matching
  • Paid time off
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