Senior Copywriter, Digital Performance Creative

$68,000 - $110,400/Yr

Dentsu - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Copywriter for Digital Performance Creative at Dentsu Creative US will be responsible for creating performance-driven content across various channels, including print, digital, and social media. This role focuses on developing on-brand creative activations that align with client strategies and enhance response rates. The position requires collaboration with teams to produce concepts that resonate with specific audiences while staying updated on industry trends and technologies.

Responsibilities

• Create performance-driven work for print, digital, and social direct response channels.
• Develop on-brand creative activations rooted in strategy for specific audiences.
• Partner with teams to create concepts that enhance response strategies and achieve client goals.
• Apply audience insights and direct response best practices to work.
• Stay current with the latest trends and technologies in digital marketing.
• Present work internally and to clients while building client relationships.

Requirements

• Minimum of 3 years copywriting experience in creative advertising and performance creative.
• Bachelor's degree in Advertising, Marketing, or a related field, or equivalent experience.
• Experience writing for Direct Mail, Online Display, Email, Social, and Digital Experiences including video.
• Working knowledge of web usability/accessibility and advertising technologies.
• Brand development experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off