Senior Copywriter, E-Commerce

SGK INC

Full-time - Mid Level

Insurance Carriers and Related Activities

About the position

The Senior Copywriter, E-Comm at SGK is a pivotal role that focuses on creating compelling brand and product storytelling across various online retail platforms. This position is designed for a detail-oriented individual with a passion for content writing, who can craft thoughtful, search engine-optimized copy that transforms prospective e-commerce shoppers into loyal customers. The ideal candidate will have a strong command of grammar and spelling, excellent writing and editing skills, and the ability to proofread and self-edit their work. This role requires adaptability, as the copywriter will work on accounts with multiple brands, each possessing its own unique audience and brand voice. The ability to quickly adjust writing styles to fit different tonalities is essential for success in this position. In this role, the Senior Copywriter will be responsible for writing high-quality, SEO-optimized copy for Product Description Pages on various online retail platforms. This includes conducting keyword research to optimize product titles, bullet points, and descriptions, as well as creating engaging copy for image tiles, enhanced content, retailer brand stores, and sponsored ads. The copywriter will also be tasked with developing compelling headlines and body copy that captures the target audience's attention while adhering to brand, regulatory, and retailer requirements. Managing multiple projects simultaneously in a fast-paced environment is a key aspect of this role, along with assisting the E-Commerce Copy Supervisor in training and directing junior and freelance copywriters as needed.

Responsibilities

• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords
• Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment
• Helps the E-Commerce Copy Supervisor train, manage, and direct junior and freelance copywriters when needed in support of the Senior Copywriter's dedicated account

Requirements

• Bachelor's Degree in Communications, Journalism or related field
• 6+ years progressive Communications, Journalism experience; or equivalent combination of education and experience
• High degree of proficiency in MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
• Ability to work with and influence peers and management
• Self-motivated with critical attention to detail, deadlines and reporting