Senior Copywriter (Healthcare)

Arnold & Company - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Real Estate

About the position

The Senior Copywriter at Havas is a pivotal role that requires a creative individual to contribute to all aspects of copywriting from conception to completion. This position involves developing creative concepts and tactics that align with agency standards, ensuring that the copy produced is not only engaging but also simple, memorable, and unique. The Senior Copywriter will primarily support senior members of the Copy team on their assigned account while also providing backup support for other accounts as needed. This role demands a high level of creativity and attention to detail, as the Senior Copywriter will be responsible for crafting concise, clear, and grammatically correct copy that resonates with both professional and consumer audiences. In this role, the Senior Copywriter will be tasked with writing headlines, subheads, and body copy for various marketing materials, including direct mail, detail aids, banner ads, and journal ads. They will also create educational and motivational tools for the sales force, ensuring that all tactics for their primary account are executed accurately and creatively. The Senior Copywriter will consult with Account Services and colleagues to gather information on products and will conduct thorough research to obtain background information and current developments in the healthcare field. This includes reviewing advertising trends and consumer surveys to formulate effective presentation approaches. Collaboration is key in this role, as the Senior Copywriter will work closely with an Art Director to develop creative strategies and concepts, potentially acting as the creative lead on proposed projects. They will also need to navigate an ever-changing landscape, adjusting and revising copy until it meets approval. Familiarity with industry practices, particularly FDA regulations, is essential, as is an understanding of client workflows and therapeutic histories. The ideal candidate will demonstrate a strong ability to think visually and understand the importance of branding and campaign development.

Responsibilities

• Contribute to all aspects of each job from conception to completion.
• Develop creative concepts and tactics that meet agency standards.
• Offer copy support to senior members of the Copy team on primary assigned accounts.
• Provide backup support for other accounts when necessary.
• Write concise, clear, and creative copy that is grammatically correct and free of spelling errors.
• Create and develop headlines, subheads, and body copy for various marketing materials.
• Reference and fact-check copy to ensure accuracy.
• Conceptualize professional and consumer campaigns, including direct mail and digital ads.
• Develop educational and motivational tools for the sales force.
• Ensure timely and accurate execution of tactics for the primary account's campaign.
• Consult with Account Services and colleagues for product information.
• Conduct research to gather background and current development information.
• Review advertising trends and consumer surveys to inform presentation approaches.
• Collaborate with an Art Director on new business opportunities and creative strategies.
• Present copy to senior team members for review and adherence to strategic focus.
• Adjust and revise copy based on feedback until approved.
• Demonstrate therapeutic flexibility to provide copy support where needed.
• Familiarize with industry practices, especially FDA regulations.
• Understand client workflow, risk environment, and therapeutic history.

Requirements

• Bachelor's degree preferred.
• 5-7 years' experience in an agency with healthcare experience.
• Science and/or medical background ideal.
• Possess an inquisitive mind and ask relevant questions for insights.
• Demonstrate a strong work ethic and a can-do attitude.
• Detail-oriented with strong research and problem-solving abilities.
• Quick learner with a continuous learning mentality.
• Communicate clearly and concisely both verbally and in writing.
• Professional writing experience is a significant plus.
• Display strong interpersonal skills and willingness to collaborate.
• Ability to perform trajectory thinking and see beyond primary and secondary associations.
• Competency in the entire Microsoft software Suite.

Nice-to-haves

• Experience in healthcare marketing is a plus.
• Familiarity with digital marketing strategies.