Marquee Brands - New York, NY

posted 7 days ago

Full-time - Mid Level
New York, NY
Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

As a Senior Copywriter in the Home Division, you will be responsible for shaping and defining the unique voices of three iconic brands in the culinary and lifestyle space. This role combines creative excellence with a strong understanding of social media trends, scriptwriting, and brand communication, aimed at connecting with audiences across various digital platforms, including e-commerce sites like Amazon.

Responsibilities

  • Develop, maintain, and evolve each brand's distinctive voice across all channels, ensuring consistency in tone, messaging, and storytelling.
  • Drive engagement by crafting fresh, innovative ways to connect with our community, spanning digital, social media, video, and Amazon brand pages.
  • Act as the brand voice expert, leading brand messaging across all touchpoints, from website content to social copy and video scripts.
  • Partner with creative, marketing, and culinary teams to deliver on-brand messaging that aligns with business and creative objectives.
  • Conduct competitor and market research to keep brand's voice relevant, competitive, and distinct.
  • Lead copy for all brand initiatives, maintaining consistency and creativity in support of corporate strategies and marketing campaigns.
  • Ensure Amazon brand pages are optimized with compelling, conversion-focused copy tailored to the Amazon shopping experience.

Requirements

  • Bachelor's degree in Journalism, Marketing, Communications, or a related field.
  • 5+ years of experience in a senior creative or copywriting role, preferably within food, lifestyle, or retail industries.
  • A portfolio showcasing a diverse range of campaign types and channels, including social, digital, video, and e-commerce content.
  • A proactive, organized, and self-starting attitude, with the ability to manage and prioritize multiple projects concurrently.
  • Strong understanding of social copy trends and a flair for writing scripts and social media-friendly content.
  • Familiarity with Amazon content development, from brand pages to traffic-driving banners and ads.
  • Proven experience collaborating cross-functionally with creative, marketing, and product teams.
  • Excellent proofreading and editing skills with high attention to detail and a passion for quality.

Benefits

  • Competitive salary, and bonus structure
  • Healthcare Benefits including dental and vision
  • Flexible spending account (FSA) or health savings account (HSA)
  • Parental Leave
  • Life insurance
  • Pet Insurance
  • Paid Vacation
  • Action Days - two (2) fully paid Marquee In Action days each calendar year to dedicate your time to a charity or cause of your choice.
  • 11 Paid Holidays: In addition to Paid vacation.
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