Senior Copywriter (Patient Recruitment & Retention)

$73,500 - $123,500/Yr

Publicis Groupe - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The position involves crafting compelling copy for a healthcare advertising agency, focusing on both Healthcare Professionals and Consumer audiences. The role requires collaboration with various teams to deliver creative solutions, manage projects from inception to launch, and ensure narrative consistency and accuracy in all written materials.

Responsibilities

• Work together with art directors, planning, and account team to provide creative, strategically sound solutions for client, in-house and new business needs
• Own jobs, beginning to end
• Write, reference, and annotate copy, using AMA or brand style, in preparation for medical/legal review without supervision
• Pay obsessive attention to narrative consistency, voice & tone, as well as accuracy of content (in partnership with Editorial)
• Clearly communicate information and direction to other writers as well as suppliers, freelancers, and editorial staff
• Participate in client meetings and presentations
• Attend market research
• Present work in an organized and interesting manner
• See copy decks and manuscripts through development and to launch (in partnership with Editorial and Creative Director)
• Initiate data searches and maintain brand reference files

Requirements

• 3-5 years of experience in pharmaceutical/healthcare marketing writing
• Experience crafting copy for both Healthcare Professionals (HCP) and Consumer audiences (DTC)
• Strong communication skills
• Ability to recognize strong creative ideas and see them through to completion
• Thrive under pressure in a fast-paced environment
• Ability to meet deadlines for multiple projects simultaneously
• Exposure to referencing and annotating work
• Track record as a creative problem solver with a knack for fresh ideas and a new perspective
• Experience with writing consumer-focused content

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k
• Paid time off