Senior Copywriter, Performance Creative

$68,000 - $110,400/Yr

Dentsu - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Copywriter for Performance Creative at Dentsu Creative US will be responsible for creating performance-driven content across various channels, including print, digital, and social media. This role emphasizes the importance of branding while developing creative activations that resonate with specific audiences. The position requires collaboration with teams to enhance response strategies and achieve client goals, leveraging audience insights and strategic frameworks.

Responsibilities

• Create performance-driven work for print, digital, and social direct response channels.
• Develop on-brand creative activations rooted in strategy for specific audiences.
• Partner with teams to create concepts that enhance response strategies and achieve client goals.
• Apply audience insights, strategic frameworks, and direct response best practices to work.
• Stay current with the latest trends and technologies in advertising and content creation.
• Present work internally and to clients while building client relationships.

Requirements

• Minimum of 3 years copywriting experience in creative advertising and performance creative.
• Bachelor's degree in Advertising, Marketing, or a related field, or equivalent experience.
• Experience writing for Direct Mail, Online Display, Email, Social, and Digital Experiences including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off