Senior Copywriter - Platform - Remote

$102,773 - $143,874/Yr

Mayo Clinic - Rochester, MN

Full-time - Senior

Remote - Rochester, MN

Hospitals

About the position

The Senior Copywriter for Mayo Clinic Platform is a pivotal role that requires a blend of creativity, strategic thinking, and technical writing expertise. This position is responsible for crafting compelling copy that aligns with the Mayo Clinic brand voice across various formats, including conceptual headlines, long-form content such as white papers, case studies, and academic articles. The Senior Copywriter will be deeply embedded within one of Mayo Clinic's key service lines, ensuring that all written materials resonate with the target audience and effectively communicate the intended message. This role demands a hands-on approach, with the potential for oversight of external agency partners to maintain consistency and quality in messaging. In this fully remote position, the Senior Copywriter will have the flexibility to work from anywhere in the U.S., contributing to a collaborative environment that values innovation and diversity. The ideal candidate will thrive in a fast-paced, start-up-like atmosphere, adeptly managing multiple projects while adhering to tight deadlines. The role requires a proactive collaboration with various teams, including product, technology, and marketing, to deliver high-quality work that meets strategic objectives. The Senior Copywriter must also be comfortable working within established brand voice guidelines, applying nuance in tone where necessary, and presenting best practices to enhance team performance. Candidates should possess a strong portfolio showcasing their ability to produce high-caliber, long-form technical writing and demonstrate experience in developing B2B content specifically for the health tech, biopharma, or medical device industries. A commitment to continuous learning and the ability to analyze complex marketing strategies and market conditions are essential for staying ahead of industry trends. The Senior Copywriter is expected to embody a driven work ethic, a responsibility to the brand, and a collaborative spirit, contributing positively to the Mayo Clinic culture.

Responsibilities

• Provide applied expertise and appropriate brand voice copywriting for various content types.
• Create integrated, cohesive campaigns from the brief stage onward.
• Occasionally oversee external agency partners to ensure quality and consistency.
• Collaborate proactively across product, program, technology, and marketing teams to deliver high-quality work.
• Manage multiple projects simultaneously while maintaining high standards for execution and accuracy.
• Present and share best practices within the team.
• Contribute to a collaborative culture at Mayo Clinic.

Requirements

• Bachelor's Degree required.
• 7 years of relevant experience in advertising, health care, or health tech industries.
• Experience writing across multiple channels including print, direct mail, web, mobile, and social media for B2B audiences.
• Established portfolio demonstrating proficiency in different brand voices, tones, and media.
• Experience developing B2B content for health tech, biopharma, or medical device industries.
• Ability to thrive in a fast-paced, start-up environment with short-term sprints designed to achieve long-term goals.
• Self-motivated and adept at managing workload effectively.

Nice-to-haves

• Experience in a remote work environment.
• Familiarity with Mayo Clinic's brand voice and guidelines.
• Passion for creative innovation and driving new ideas.

Benefits

• Competitive compensation and comprehensive benefit plans.
• Continuing education and advancement opportunities.
• Flexible work environment supporting innovation and diversity.